Megan Slick, Author at Search Engine People

Keyword Research Offs Writer's Block

Megan Slick — Wed, 03 Feb 2010 15:05:41 +0000

Remember when you were in school and your teacher told you what to write about? Those were the good old days, weren't they? Now you have to come up with your own stuff and it isn't so easy. That is why keyword research is hands down the best combatant of writer's block. When a writer [...]

The post Keyword Research Offs Writer's Block appeared first on Search Engine People.

Sherlock Holmes on Copywriting

Megan Slick — Wed, 06 Jan 2010 12:37:43 +0000

In honor of the newly released Sherlock Holmes movie, let's deduce what Sherlock Holmes would say concerning copywriting. It's elementary. Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your product, service, or company are their most interesting aspects. Holmes said, The little things are [...]

The post Sherlock Holmes on Copywriting appeared first on Search Engine People.

Avoid Alienating

Megan Slick — Wed, 09 Dec 2009 12:12:53 +0000

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc... But have we considered the people that we alienate when communicating to our target market? Often times, to make a point or win people over we make fun of [...]

The post Avoid Alienating appeared first on Search Engine People.

Is Your Website in Costume?

Megan Slick — Wed, 11 Nov 2009 16:16:27 +0000

Costumes got me thinking about websites and writing. I know, sometimes I have crazy thoughts. Here it is. On Halloween people dress up as witches or the guy with the baby from Hangover. Dressing up is great for Halloween but it would be weird if people dressed up all-year-round. So why are some websites in [...]

The post Is Your Website in Costume? appeared first on Search Engine People.

Boldness = Genius, Power & Magic

Megan Slick — Wed, 24 Jun 2009 15:40:46 +0000

Sometimes the stars align and you get a client who knows exactly what they want and is able to articulate their desires to you. This phenomenon is about as frequent as Haley's Comet. Most clients have no idea what they want and whatever ideas they do have are not good. This is where you come [...]

The post Boldness = Genius, Power & Magic appeared first on Search Engine People.

U-G-L-Y You Ain't Got No Alibi!

Megan Slick — Wed, 10 Jun 2009 17:42:12 +0000

The relationship between copywriters and graphic designers/web developers is a tense one. I can't say that I blame designers. If the copy doesn't fit the space, it degrades the design. In the defense of writers, there are many situations that keep writers and designers from properly communicating. Companies that are in the process of hiring [...]

The post U-G-L-Y You Ain't Got No Alibi! appeared first on Search Engine People.

Sick Depressed Fish Color & Decaying Fins?

Megan Slick — Fri, 01 May 2009 18:14:44 +0000

It is almost impossible to be a good critic to yourself. I've told clients this and been frustrated when they couldn't see that they aren't their target market. The problem is, when you're in the fish bowl, you think everyone else is too. I recently discovered that I am a fish ["Hello, my name is [...]

The post Sick Depressed Fish Color & Decaying Fins? appeared first on Search Engine People.