Melanie Nathan, Author at Search Engine People

3 Important Ways Link Building Outreach Has Changed

Melanie Nathan — Thu, 19 May 2016 12:55:23 +0000

Almost 7 years ago, I wrote my first post about the reciprocity method to link building. In it, I described a specific link building technique where success was (and always will be) highly dependent on a creative outreach process. Since then, the technique has been formally adopted by the SEO industry as broken link building [...]

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4 Kickass Resources for Beginner and Expert Link Builders

Melanie Nathan — Mon, 17 Dec 2012 17:25:23 +0000

Looking for the best place to publish that awesome piece of content? Want to know about up-and-coming sites to get great links from? Trying to get a site mentioned in the media? Then congratulations, you're probably a link builder. And since getting 'linked to' is one of the hardest most time-consuming SEO tasks to perform, [...]

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The Difference Between Good Links and Great Links

Melanie Nathan — Fri, 06 Jan 2012 17:25:36 +0000

Most search engines work around a similar model in which incoming links are one of the most important element in determining a page or site's quality. The higher quality a page, the higher ranking it receives in the engines. Make no doubt about it, all incoming links help boost a page's ranking in most search engines, but some links "count" more than others. Generally speaking, sites with higher rankings provide more authority than those with low rankings.

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Five Things I’ve Learned About Paid Links

Melanie Nathan — Wed, 04 Aug 2010 09:25:46 +0000

Disclaimer: [hand on heart] I do not encourage the practice of buying links in order to inflate Google PageRank. Links should only be purchased for advertising purposes and should always be identified as such via the nofollow link attribute. That said, being a pro link builder, its in my clients best interest if Im experienced [...]

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3 Bare Bones SEO Techniques Small Business Sites Can’t Afford to Ignore

Melanie Nathan — Mon, 21 Jun 2010 12:40:00 +0000

I get a lot of inquiries from niche, small business, eCommerce type sites. Most of them want to know what they can do to get more search engine exposure… while keeping their limited budgets in mind. Seeing as a lot of these site owners are often struggling to get their businesses off the ground, and [...]

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Three Lessons Bob Villa Taught Me About Link Building

Melanie Nathan — Mon, 04 Jan 2010 14:33:36 +0000

As part of my link building services, I offer custom content creation for the purpose of being published on another site or blog. That is, I oversee the creation of an entertaining, helpful article and then I use my creativity to strike a deal with a targeted site to get it published. This very often [...]

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Link Mining for Backlink Gems

Melanie Nathan — Mon, 16 Nov 2009 12:00:17 +0000

In case you missed it, there was a great post about mining GeoCities backlinks recently. It basically pointed out that, with the closure of all GeoCities sites, there were now some sweet backlinks up for grabs for those that were willing to put in the work and ‘mine’ the links for suitable prospects. I completely [...]

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The Reciprocity Link Building Method

Melanie Nathan — Mon, 14 Sep 2009 12:00:45 +0000

I know what you may be thinking, and no, this article isn’t all about reciprocal link building. It is however, about a simple technique to get backlinks to your site, by first reciprocating with a helping hand. As an online business owner, if your content isn’t garnering any interest in your site, then you’re most [...]

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14 Dofollow Backlink Resources

Melanie Nathan — Mon, 20 Jul 2009 08:00:22 +0000

Getting links to your website is one of the most important aspects of obtaining search engine rankings. Unfortunately it’s also the most challenging. There are many ways to get links from various sites. This might involve creating profiles on social media sites, to submitting to directories, but the main focus should be getting links from [...]

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The Beginners Guide to Qualifying a Link Prospect

Melanie Nathan — Mon, 23 Mar 2009 15:00:23 +0000

As a professional link builder, I have one mission to accomplish and I don’t want to waste valuable time and energy on link prospects that won’t help me get any closer to my goal; search engine rankings. As a site owner, neither should you. In theory, the purpose of getting a backlink is so that [...]

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