Michael Georgiou, Author at Search Engine People

Growth Hacking Strategies For Conversion Rate Optimization

Michael Georgiou — Fri, 07 Oct 2016 12:36:00 +0000

Conversion is the ultimate aim of a business’s online efforts. Everything that we do as part of digital marketing is a means to this end. We pump thousands of dollars and hundreds of hours in our ventures, and if that does not lead to a spike in conversion rate, it’s hard to not feel disheartened. [...]

The post Growth Hacking Strategies For Conversion Rate Optimization appeared first on Search Engine People.

A Framework For Assessing The Impact Of Your Blog On Company Sales

Michael Georgiou — Thu, 07 Jul 2016 12:48:00 +0000

Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for years to come. How often [...]

The post A Framework For Assessing The Impact Of Your Blog On Company Sales appeared first on Search Engine People.

How To Create Content That Matches Your Sales Funnel

Michael Georgiou — Fri, 03 Jun 2016 13:58:00 +0000

A sales funnel is the process through which a lead is acquired, nurtured, and converted into a customer. In the shape of an inverted pyramid, leads are filtered as they progress through the funnel, en route to being turned into customers. With email and content marketing, it is crucial that the content you distribute to [...]

The post How To Create Content That Matches Your Sales Funnel appeared first on Search Engine People.

Search Marketing Solutions For Firms With Franchises

Michael Georgiou — Thu, 28 Apr 2016 12:55:00 +0000

Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in relevant searches and rank high on Google in a number of ways. Some of them [...]

The post Search Marketing Solutions For Firms With Franchises appeared first on Search Engine People.

Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert

Michael Georgiou — Mon, 21 Mar 2016 14:25:24 +0000

Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful startup ever! Superlative language laced with hyperboles grabs our attention. However as in real life, so [...]

The post Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert appeared first on Search Engine People.

The Difference between Link Building & Outreach (and How They Work Together)

Michael Georgiou — Tue, 15 Mar 2016 12:55:00 +0000

As business owners we want our websites to be found by as many people as possible. We want to rank the highest for our chosen keywords, attract incremental organic traffic and build solid credibility within our respective industries. Link building and outreaching are two ways in which a business can accomplish this. Both take [...]

The post The Difference between Link Building & Outreach (and How They Work Together) appeared first on Search Engine People.

How To Use Influencer Marketing To Strengthen Your Social Media Presence

Michael Georgiou — Wed, 08 Jul 2015 13:50:00 +0000

Influence marketing isn't a difficult concept to wrap your head around. It isn't so different from word-of-mouth marketing, the most trusted way for a would-be customer to learn about your product - a friend tells a friend, who, in turn tells two friends and they tell two friends and so on. The standout benefit of [...]

The post How To Use Influencer Marketing To Strengthen Your Social Media Presence appeared first on Search Engine People.

5 Often Ignored Ways of Making the Most of Content Marketing

Michael Georgiou — Mon, 04 May 2015 12:55:53 +0000

If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means the competition is tough and you'll [...]

The post 5 Often Ignored Ways of Making the Most of Content Marketing appeared first on Search Engine People.

Content Marketing Success Ladder: Take These 3 Steps

Michael Georgiou — Wed, 11 Feb 2015 15:25:18 +0000

86% of B2B and 77% of B2C organizations use content marketing . This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing doesn't work anymore. If you take a look at some of [...]

The post Content Marketing Success Ladder: Take These 3 Steps appeared first on Search Engine People.