Mick Higgins, Author at Search Engine People

Longer headlines for select ads on Google

Mick Higgins — Fri, 04 Feb 2011 17:27:59 +0000

Google announced yesterday that select ads will feature a new format. Under the new format descriptive line 1 will be moved to the headline and separated by a hyphen. What This Means for Marketers The main impact is that it changes the way we write ad copy. Marketers have to further increase their attention to [...]

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Google Testing Segmenting PPC Markets: Session Based Broad Match

Mick Higgins — Fri, 14 Jan 2011 11:30:14 +0000

Google has begun testing a new PPC layout for certain search queries. The new layout segments a broad keyword into segmented categories. This is also referred to as session based broad match. When & Why? A broad match keyword like sensitive teeth does not provide Google with enough information about what the searchers query is [...]

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Google SERP Test: Hugging The Left Margin, Freeing Space For…

Mick Higgins — Thu, 02 Dec 2010 15:28:00 +0000

I stumbled upon a change Google seems to be testing for the search results page. The change is visible when logged out of all Google accounts and is most apparent when viewed in a maximized browser window. In the test the left margin is completely dropped and the search results are shifted to the left [...]

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Instant Insight: Use Goo.gl To Gauge Your Social Efforts

Mick Higgins — Thu, 11 Nov 2010 17:27:56 +0000

Leverage Google tools to quickly gain insight in the traffic driven by your social online efforts.

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Google DEMOSLAM: What you NEED to know

Mick Higgins — Wed, 20 Oct 2010 18:41:09 +0000

Demoslam: battleground for technology lovers. Launched by: Michael Higgins: the man who tells you what you need to know about the event.

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Allow Tweeters to Lock Hashtags

Mick Higgins — Wed, 06 Oct 2010 16:22:41 +0000

Hashtags can easily disappear when your message is retweeted. Here is one possible way to avoid that from happening.

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Become More Powerful With Faster News

Mick Higgins — Tue, 28 Sep 2010 16:50:07 +0000

Learn how to use a Twitter software as your own personalized live newspaper.

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Trendistic: Awesome New Twitter Trend Analysis Tool

Mick Higgins — Wed, 08 Sep 2010 16:59:50 +0000

Twitter analysis and analytic tools keep sprouting up. Trendistic is one of the latest tools.

What does it do -- and what can it do for you?

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Blekko the “Google Killer”?

Mick Higgins — Mon, 30 Aug 2010 16:07:57 +0000

Blekko is one of many new search engines. What does Blekko do that can turn it into a "Google killer"?

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Facebook: Who, What, When, and Now…Where

Mick Higgins — Thu, 19 Aug 2010 13:15:00 +0000

Facebook can now do what Foursquare does: geo-location driven actions and updates.

Is the race already run? And if so, should you do geo-location campaigns?

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