Michael Stetina, Author at Search Engine People https://www.searchenginepeople.com/blog/author/michaelstetina Canada's Search and Social Media Authority Thu, 30 May 2013 13:27:33 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Michael Stetina, Author at Search Engine People https://www.searchenginepeople.com/blog/author/michaelstetina 32 32 Using Competition Analysis to Define Your Brand https://www.searchenginepeople.com/blog/competition-analysis-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 02 Nov 2011 15:33:33 +0000 https://www.searchenginepeople.com/?p=21113 Using competition analysis is one of the most prominent ways to choose a keyword. Examining the on page factors and the quantity and relevance of backlinks of the top search engine results gives insight into the likelihood of ranking in the top spots for that keyword. When a keyword is chosen through this process, the expected organic search ranking position can be estimated fairly accurately.

But the same data can be used to define branding. Learn how.

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