Mike Susi, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mike Canada's Search and Social Media Authority Thu, 24 Jul 2025 07:00:33 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Mike Susi, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mike 32 32 The Future of Google Ads Match Types: Making Broad Match Work for You https://www.searchenginepeople.com/blog/the-future-of-google-ads-match-types-making-broad-match-work-for-you.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 03 Mar 2025 16:56:37 +0000 https://www.searchenginepeople.com/?p=88983 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play important roles, Google’s broader interpretation of "close variants" means these match types don’t work exactly as they once did. Knowing how [...]

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