Mike Sobol, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mikesobol Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:54 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Mike Sobol, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mikesobol 32 32 Case Study: How MSI Data Drives Business with Content Marketing https://www.searchenginepeople.com/blog/925-content-marketing-case-study.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/925-content-marketing-case-study.html#comments Tue, 18 Feb 2014 14:25:03 +0000 https://www.searchenginepeople.com/?p=44149 Reading by Gerg1967 There's nothing quite like a little inspirational story to start the new year and get your online marketing headed in the right direction. Joanna Pfahler, Content Marketing Specialist at MSI Data, has just such a story to share with you. One year after launching their new content-focused marketing efforts, MSI [...]

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]]> https://www.searchenginepeople.com/blog/925-content-marketing-case-study.html/feed 1 Content Discovery: How to Capture More Prospects Through the Browsing Back Door https://www.searchenginepeople.com/blog/content-discovery-how-to-capture-more-prospects-through-the-browsing-back-door.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 04 Nov 2013 14:25:07 +0000 https://www.searchenginepeople.com/?p=42738 Every marketer understands that building a strong and consistent flow of new prospects requires a multi-channel approach. Like an investment portfolio, diversified marketing hedges against risk because it doesn't depend on one tactic to return huge dividends. Content discovery is one such hedge. It works by capturing visitors who didnt find you first through search [...]

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]]> Wait, No! Don’t Go! How to Get Readers to Scroll https://www.searchenginepeople.com/blog/wait-no-dont-go-how-to-get-readers-to-scroll.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/wait-no-dont-go-how-to-get-readers-to-scroll.html#comments Wed, 03 Jul 2013 13:25:28 +0000 https://www.searchenginepeople.com/?p=40662 As an online marketer, you know that most consumers find content useful. In fact, content is the awesome sauce of any marketing strategy (the infographic at the end of this post proves it-- I dare you to go see it). But few if any of you will scroll through this article. Nothing against you, that's [...]

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]]> https://www.searchenginepeople.com/blog/wait-no-dont-go-how-to-get-readers-to-scroll.html/feed 4 How to be a Proactive Publisher that Site Owners Love https://www.searchenginepeople.com/blog/how-to-be-a-proactive-publisher-that-site-owners-love.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 15 Apr 2013 13:25:10 +0000 https://www.searchenginepeople.com/?p=35613 You dream about building links purely on the awesomeness of your website. And maybe you've earned some. I have, and it feels great to be recognized. But let's be honest-- not every website can bring something new and special to the marketplace that's going to earn purely organic recognition. SEOs crave natural links that are [...]

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]]> How to Blog Consistently: 10 Ways to Make the Habit Stick https://www.searchenginepeople.com/blog/how-to-blog-consistently-10-ways-to-make-the-habit-stick.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-blog-consistently-10-ways-to-make-the-habit-stick.html#comments Tue, 19 Feb 2013 14:25:22 +0000 https://www.searchenginepeople.com/?p=33896 Blogging consistently is a real challenge for anyone busy with, well, a business. Resolving to produce more content is one thing, but finding a way to make it happen is quite another. Here are some simple solutions to help make a reluctant blogging habit easier to form. But first... What Makes a Habit? I'm about [...]

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]]> https://www.searchenginepeople.com/blog/how-to-blog-consistently-10-ways-to-make-the-habit-stick.html/feed 3 Content Marketing Rule of Thumb: 1500 Words a Day?! https://www.searchenginepeople.com/blog/write-1500-words-daily.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/write-1500-words-daily.html#comments Mon, 10 Dec 2012 17:25:23 +0000 https://www.searchenginepeople.com/?p=32523 You've heeded the admonitions to produce more content. You understand that publishing fresh, original ideas are an important part of your marketing plan. You also know that quality matters. But how do you know if you're "doing it right?" Are you producing enough new content? Probably not. Let's settle this issue right now. To make [...]

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]]> https://www.searchenginepeople.com/blog/write-1500-words-daily.html/feed 2 8 Ways to Practice Penguin-Proof Safe Guest Blogging https://www.searchenginepeople.com/blog/google-penguin-guest-blogging.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/google-penguin-guest-blogging.html#comments Fri, 06 Jul 2012 13:25:00 +0000 https://www.searchenginepeople.com/?p=28561 By leading with high quality content, and creating value for other sites and their readers, you're doing exactly what Matt Cutts says is the best kind of SEO. It's reasonable to earn a link as an endorsement of your good work.

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