Mike Wilton, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mikewilton Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:33 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Mike Wilton, Author at Search Engine People https://www.searchenginepeople.com/blog/author/mikewilton 32 32 Local Keyword Research in 2014 and Beyond https://www.searchenginepeople.com/blog/local-keyword-research-2014-beyond.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 18 Jul 2014 17:25:00 +0000 https://www.searchenginepeople.com/?p=48327 Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research [...]

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]]> 5 Ideas to Inspire Your Next Local Content Piece https://www.searchenginepeople.com/blog/5-ideas-to-inspire-your-next-local-content-piece.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 03 Jun 2014 17:25:02 +0000 https://www.searchenginepeople.com/?p=47429 5 by Michael | Ruiz Building content for a local SMB's is hard, building localized content is oftentimes even harder. Sure you can host an event, push your own PR, and blog about community involvement, but aside from your own self promotion, what can you do to help build local content? One way to [...]

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]]> Using Paid Search to Fuel Your Local SEO Keyword Research https://www.searchenginepeople.com/blog/225using-paid-search-to-fuel-your-local-seo-keyword-research.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/225using-paid-search-to-fuel-your-local-seo-keyword-research.html#comments Wed, 29 Jan 2014 19:25:12 +0000 https://www.searchenginepeople.com/?p=44423 I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it comes to local SEO it can be harder to identify keywords to target, especially in [...]

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]]> https://www.searchenginepeople.com/blog/225using-paid-search-to-fuel-your-local-seo-keyword-research.html/feed 1 5 Things Every Small Business Should Know About Yelp! https://www.searchenginepeople.com/blog/5-things-every-small-business-should-know-about-yelp.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/5-things-every-small-business-should-know-about-yelp.html#comments Wed, 11 Dec 2013 18:25:46 +0000 https://www.searchenginepeople.com/?p=43271 Yelp! Most small businesses have a love/hate relationship with it. They love it because it's a great way to earn some added exposure online and through the Yelp! app, but they hate it because one bad experience can severely damage a businesses reputation. Love it or hate it, it's a great way to see what [...]

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]]> https://www.searchenginepeople.com/blog/5-things-every-small-business-should-know-about-yelp.html/feed 2 4 Social Media Management Tools To Help You Schedule Your Next Post https://www.searchenginepeople.com/blog/4-social-media-management-tools-to-help-you-schedule-your-next-post.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 20 Aug 2013 17:25:41 +0000 https://www.searchenginepeople.com/?p=41332 You've established your social media presence, you've figured out how to measure your social media wins, and now you're so busy being social you're running out of time to do all the things that matter most to your business, like making money. What's a person to do? You know there are plenty of posts that [...]

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]]> How To Find Outlets For Your Next Infographic https://www.searchenginepeople.com/blog/how-to-find-outlets-for-your-next-infographic.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-find-outlets-for-your-next-infographic.html#comments Tue, 23 Jul 2013 17:25:47 +0000 https://www.searchenginepeople.com/?p=40965 Last year I wrote a post on how to find infographic link opportunities using Google Image Search. What's great about that post is that it helps you find places already showcasing your infographic, but may not be using the desired links or proper attribution for the work. But what if you want to find a [...]

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]]> https://www.searchenginepeople.com/blog/how-to-find-outlets-for-your-next-infographic.html/feed 1 The Google Service Formerly Known As Places: Clearing Up the Confusion https://www.searchenginepeople.com/blog/the-google-service-formerly-known-as-places-clearing-up-the-confusion.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-google-service-formerly-known-as-places-clearing-up-the-confusion.html#comments Thu, 14 Mar 2013 14:25:49 +0000 https://www.searchenginepeople.com/?p=34989   There has been a lot of change in the local landscape ever since Google rolled out Google+ in 2011. From Google Maps, to Google Places, to Google+ Local and Google+ Business Pages it seems near impossible to keep tabs on what exactly local SEO's and small businesses are dealing with when it comes to [...]

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]]> https://www.searchenginepeople.com/blog/the-google-service-formerly-known-as-places-clearing-up-the-confusion.html/feed 1 How To Track and Identify Your Social Media Wins https://www.searchenginepeople.com/blog/how-to-track-and-identify-your-social-media-wins.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 21 Feb 2013 17:25:01 +0000 https://www.searchenginepeople.com/?p=33911 By now you know your business needs to get involved with this wild and crazy thing they call social media. You've forged a Facebook page, tinkered with tweets, and lit up LinkedIn, but is it actually working? How do you know if that latest photo of grumpy cat you shared resonated with your audience? It [...]

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]]> Local Social Media: Where Should You Stake Your Claim https://www.searchenginepeople.com/blog/where-local-social.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/where-local-social.html#comments Tue, 20 Nov 2012 12:25:02 +0000 https://www.searchenginepeople.com/?p=32014 How to determine which online social networks are best for your local business efforts.

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]]> https://www.searchenginepeople.com/blog/where-local-social.html/feed 1 Uncovering and Expanding Your Local Search Presence https://www.searchenginepeople.com/blog/local-search-presence.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 21 Sep 2012 16:25:56 +0000 https://www.searchenginepeople.com/?p=30407 Uncover existing opportunities for your local business and help outline how to expand from there.

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