Sameer Panjwani, Author at Search Engine People

7 Domain Name Considerations

Sameer Panjwani — Tue, 29 Dec 2015 18:33:00 +0000

1. Size Matters Generally, the shorter your domain name, the better. That’s because it’s easier for people to remember and type in a shorter domain than a longer one. Consider the above example, Pets.com is better than something like PetsPetEmporiumAndPuppyStore.com. 2. Corner The Market On Variations Of Your Domain If your business can afford it, [...]

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10 Crazy Good Shortcode Collection Plugins For WordPress

Sameer Panjwani — Thu, 26 Nov 2015 16:15:00 +0000

On March 29, 2008, WordPress 2.5 was released. Of the many changes and improvements in the new version, perhaps the support of so-called shortcodes was one of the most interesting and useful features. Shortcodes were introduced to create macros for use in posts and pages to add bits of predefined functionality into their content. [...]

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A Complete Guide To Using W3 Total Cache

Sameer Panjwani — Wed, 28 Oct 2015 13:50:00 +0000

Internet users of today expect that the pages they visit will be fast and smooth. They definitely notice when sites don't run well, so performance is a feature and performance optimization is crucial. For example, pages with longer load times tend to have higher bounce rates and visitors spend less time there. Longer load times [...]

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Guide To Google AdWords Quality Score (& How You Can Optimize It)

Sameer Panjwani — Tue, 11 Aug 2015 12:50:00 +0000

Whether you're looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they are searching for the things that you offer. The key to success here is to [...]

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How To Do Social Media Market Research

Sameer Panjwani — Wed, 10 Jun 2015 13:50:42 +0000

In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools that promote consumer empowerment and help them keep [...]

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How to Keep Social Stats Updated For Your Website

Sameer Panjwani — Thu, 07 May 2015 12:55:02 +0000

Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more complex and comes in the form of, for example, cost savings from using Twitter to [...]

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12 Months Of Content Event Triggers For Your Editorial Calendar

Sameer Panjwani — Tue, 09 Dec 2014 14:25:15 +0000

by oschene Content marketers are challenged with 3 things: - Producing enough content - Producing content that engages - Producing a variety of content To make this process easier, plan a documented content marketing strategy ahead of time. The First Task: Spicing Up Your Marketing Calendar Do you know what "Popcorn Day" is? [...]

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12 Business Content Marketing Tools To Power Your Content Flow

Sameer Panjwani — Tue, 11 Nov 2014 14:25:57 +0000

Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on a blog post or infographic that you hope will be powerful enough [...]

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Common Objections against Content Marketing and What a Marketer Should Say

Sameer Panjwani — Wed, 27 Aug 2014 17:25:11 +0000

Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds a fantastic level of loyalty, gaining sales along the way. Moreover we also seem to [...]

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How to Reuse or Repurpose Your Social Media Updates

Sameer Panjwani — Wed, 25 Jun 2014 17:25:35 +0000

So your team does a good job at producing kick-ass content, but you are not really sure how to take it from there. Of course, the content is going to be published on your blog, but how to spread the word about it? Saying Hey, check out our new blog post! everyday might generate a [...]

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