Nadiia Gryshchenko, Author at Search Engine People

Findings To Help A Digital Marketer In 2018 #study

Nadiia Gryshchenko — Tue, 21 Nov 2017 13:49:00 +0000

Winning the competition for customers in ecommerce is getting more and more complicated. So, having a strategy based on data and current trends becomes very helpful. With this is mind, we studied 93 online stores with a total of 530 million Google Analytics sessions across 15 Central and Eastern European countries. Some findings look [...]

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Everything You Want To Know About The Facebook News Feed

Nadiia Gryshchenko — Fri, 28 Jul 2017 12:49:00 +0000

Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers to the pages of individual users. What happened and how to increase the visibility of [...]

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Blogging on LinkedIn: A Business Prospective

Nadiia Gryshchenko — Mon, 12 Jun 2017 12:49:00 +0000

LinkedIn has two main features designed to help you share ideas about your business. You can either share content published somewhere or write an article. While about 3 million users share content on LinkedIn weekly, the latter option has the potential to become an important part of your content marketing strategy. The drawback is [...]

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Analyze Your YouTube Channel Performance Using Supermetrics

Nadiia Gryshchenko — Thu, 27 Apr 2017 13:35:00 +0000

Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in mind that the service [...]

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How We Increased Conversions By 130% With Iterative Testing

Nadiia Gryshchenko — Fri, 20 Jan 2017 14:55:00 +0000

Increasing conversions is one of the most common challenges digital marketing agencies have to deal with. In this how-to article, we will provide you with tried and proven hints on how to considerably raise the number of goal achievements per visitor. To put it simple, we offer doing iterative testing to improve the landing pages [...]

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5 Common Email Marketing Issues (& How To Solve Them)

Nadiia Gryshchenko — Wed, 02 Nov 2016 12:59:00 +0000

Email marketing is an instrument that helps your business stay in touch with your clients, keep them informed, force to visit your website, go to the offline store, and/or participate in an event you’re organizing. From our experience, email subscribers are considered rather loyal, closer to purchase as compared to social media participants, for example, [...]

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