Nick Rojas, Author at Search Engine People

Adding AI Chatbots To Your Marketing Mix

Nick Rojas — Thu, 04 May 2017 12:52:00 +0000

Even though chatbots are the latest marketing buzzwords and there’s a lot of talk about them, in some ways, chatbots aren’t that new. They began as automated customer service bots guiding you through a series of steps when you called an 800 number. Those chatbots are certainly still in use. However, the advances in [...]

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5 Steps To An Influencer Marketing Strategy

Nick Rojas — Tue, 28 Feb 2017 13:50:00 +0000

Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been the game changer for influencer [...]

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HTTP Status Codes & Technical SEO

Nick Rojas — Fri, 10 Feb 2017 15:25:00 +0000

HTTP codes received much attention in 2016, most notably from tech leaders at Google. The search giant’s attempt to migrate the internet from HTTP to HTTPS has actually changed HTTP redirects impact on SEO ranking. Website migration and performance upgrades no longer have the same impact on PageRank. In fact, in some cases, redirects are [...]

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5 Possibilities Why Your Organic Traffic Recently Dropped

Nick Rojas — Fri, 02 Sep 2016 16:37:00 +0000

A drop in organic search traffic can be a confusing — and terrifying — experience. There are many reasons why search traffic can suddenly plummet, and not all of them are grounds to panic. If there is reason to panic, check the Google’s Manual Actions Guide (& How To Fix Them) When webmasters know what [...]

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