Nick Supapol, Author at Search Engine People

Remarketing Frequency Capping & Membership Duration Testing

Nick Supapol — Thu, 25 Jun 2015 13:50:00 +0000

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know exactly what I'm talking about. If marketers and business owners associate remarketing with stalking, imagine [...]

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New Adwords Custom Columns Feature Helps You Track Segmented Conversions

Nick Supapol — Tue, 06 Jan 2015 14:25:06 +0000

AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 - so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned way (without third-party tools) it's slightly embarrassing how excited I was to find this hidden [...]

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Google Instant for Keyword Research

Nick Supapol — Thu, 29 May 2014 14:08:08 +0000

Google Instant...annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever. Of course they only pull up 2 feet after getting their food, because how would they be able to yell back at the cashier when they're done inventorying [...]

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In-House vs. Outsourced Pay-Per-Click Management

Nick Supapol — Wed, 13 Nov 2013 14:25:11 +0000

Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone in the office has its perks. If you constantly need ad copy messaging updated with [...]

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8 Tips to Reduce Your Cost-per-Conversion

Nick Supapol — Tue, 07 May 2013 14:25:23 +0000

Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you think you've hit that sweet spot, there is still always room for improvement! Below are [...]

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How Much You Should Spend on Pay Per Click Advertising

Nick Supapol — Tue, 02 Apr 2013 14:25:03 +0000

A Step-by-Step Guide to Calculating a Profitable AdWords Budget Now more than ever, companies are turning to online advertising to attract new business. But if you're just starting out, knowing how much to spend can be a little unclear. That is why I have put together this easy guide to help you calculate a PPC [...]

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Will Google Analytics Real Time Reporting Really Change the Way You Work?

Nick Supapol — Fri, 25 Nov 2011 17:35:04 +0000

Google Real Time Reporting definitely has wow-factor, but I expect even after trying it out, many are still rather unsure what they can do with this knowledge - how they would act on it and maybe if they can even act on it.

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