Nicole Terry, Author at Search Engine People https://www.searchenginepeople.com/blog/author/nicoleterry Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:45:15 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Nicole Terry, Author at Search Engine People https://www.searchenginepeople.com/blog/author/nicoleterry 32 32 How To Use Paid Search Ads To Build & Measure Brand Awareness https://www.searchenginepeople.com/blog/125-ppc-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 29 Jul 2014 17:25:37 +0000 https://www.searchenginepeople.com/?p=48512 Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 [...]

The post How To Use Paid Search Ads To Build & Measure Brand Awareness appeared first on Search Engine People.

]]>