Patricia Skinner, Author at Search Engine People https://www.searchenginepeople.com/blog/author/patricia-skinner Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:04 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Patricia Skinner, Author at Search Engine People https://www.searchenginepeople.com/blog/author/patricia-skinner 32 32 14 Point Site Audit for SEO https://www.searchenginepeople.com/blog/14-point-site-audit-for-seo.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/14-point-site-audit-for-seo.html#comments Thu, 17 Jan 2013 17:25:43 +0000 https://www.searchenginepeople.com/?p=33071 In the same way no two writers approach a writing project in an identical way, there is huge scope for individuality in the way that seasoned SEOs tackle the all-important site audit, without which you have no foundation for effective SEO. In fact, a thorough site audit is possibly one of the most important items [...]

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]]> https://www.searchenginepeople.com/blog/14-point-site-audit-for-seo.html/feed 2 12-Step Social Media Guide: Put your Local Business on the Map https://www.searchenginepeople.com/blog/12-step-social-media-guide-put-your-local-business-on-the-map.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/12-step-social-media-guide-put-your-local-business-on-the-map.html#comments Thu, 02 Jul 2009 11:35:05 +0000 http://www.seo-scoop.com/?p=2204 Before you go on to devour the Twitter and FaceBook secrets I have for you, I'd love to tell you that you can launch an online business using Twitter and FaceBook alone, and without doing much of anything else--but I'd be misleading you. However, you can get a powerful buzz going for your business if [...]

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]]> https://www.searchenginepeople.com/blog/12-step-social-media-guide-put-your-local-business-on-the-map.html/feed 1 What You Need to Know about Social Media and LinkJuice https://www.searchenginepeople.com/blog/what-you-need-to-know-about-social-media-and-linkjuice.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-you-need-to-know-about-social-media-and-linkjuice.html#comments Wed, 15 Apr 2009 14:18:44 +0000 http://www.seo-scoop.com/?p=1993 So what exactly is linkjuice? Any serious webmaster knows that good incoming links are going to be the lifeblood of his website. One great way to get incoming links is to be active in the social media circuits. Here's a quick rundown on the ins and outs of incoming links from major social media sites. [...]

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]]> https://www.searchenginepeople.com/blog/what-you-need-to-know-about-social-media-and-linkjuice.html/feed 5 SEO for a Revamped Website https://www.searchenginepeople.com/blog/seo-for-a-revamped-website.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/seo-for-a-revamped-website.html#comments Tue, 24 Mar 2009 19:40:36 +0000 http://www.seo-scoop.com/?p=1932 OK so your company has grown more than you ever could have dreamed and you're now well established. One morning you wake up to the realization that the website that looked awesome five or ten years ago now looks dated and unprofessional, and to boot it gets hardly any traffic and most of [...]

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]]> https://www.searchenginepeople.com/blog/seo-for-a-revamped-website.html/feed 3 The Rise of the Blog as a Business Gateway https://www.searchenginepeople.com/blog/the-rise-of-the-blog-as-a-business-gateway.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-rise-of-the-blog-as-a-business-gateway.html#comments Tue, 10 Mar 2009 23:56:45 +0000 http://www.seo-scoop.com/?p=1837 Using a blogging platform for your major business website is a fairly new concept: up until recently blogs were considered a smart supplement to a business website but that was as far as it went. If you are thinking of making the changeover to a blogging platform instead of a static website to promote your [...]

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]]> https://www.searchenginepeople.com/blog/the-rise-of-the-blog-as-a-business-gateway.html/feed 10 The Changing Face of Search: Is Google Losing its Grip? https://www.searchenginepeople.com/blog/the-changing-face-of-search-is-google-losing-its-grip.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-changing-face-of-search-is-google-losing-its-grip.html#comments Thu, 05 Mar 2009 16:15:54 +0000 https://www.searchenginepeople.com/?p=1989 Search is changing at breakneck speed due to the colossal success of certain social media phenomena like Twitter , StumbleUpon and maybe FriendFeed. There are definite signs that search is beginning to separate out, forming niches and tributaries that better feed the main knowledge stream. Might Twitter be the New Google? A few years ago [...]

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