Patrick Hathaway, Author at Search Engine People

Using AuthorRank To Future-Proof Guest Posting

Patrick Hathaway — Thu, 20 Sep 2012 16:25:19 +0000

Guest posting is in danger of becoming over-run by low quality 'articles' that offer nothing new to the reader. Authorship is one way in which Google could look to separate the wheat from the chaff - here Patrick from Ideasbynet presents some ideas on how this could be implemented.

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Do Natural Links Exist? If So, What Would They Look Like?

Patrick Hathaway — Tue, 14 Aug 2012 13:25:01 +0000

With all the unnatural link warnings flooding through Google Webmaster Tools and being Google+ed by Matt Cutts, it is important to consider what a natural link is in the first place. Are any links actually natural?

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Why B2B Sales Staff Should Develop a Personal Brand on Twitter

Patrick Hathaway — Mon, 02 Jul 2012 16:25:34 +0000

Many B2B companies employ a sales team who are encouraged to develop relationships with their client base. This post goes into detail about how these relationships can be further enhanced through developing a personal brand on Twitter.

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Linkbait Ideas For Small Business Owners

Patrick Hathaway — Fri, 27 Apr 2012 16:25:43 +0000

How to get started with linkbait? The idea of linkbait is straightforward to grasp, but quite difficult to apply to your specific business. Here are some basic techniques applied to real life scenarios.

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Writing Great Content Will NOT Get You Links

Patrick Hathaway — Tue, 14 Feb 2012 17:25:58 +0000

The passive link building plan?

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Using SEOmoz Tools for Link Prospecting

Patrick Hathaway — Fri, 09 Dec 2011 14:25:46 +0000

As an in-house SEO, and with a budget competing with other marketing disciplines, it can be difficult to justify which SEO tools are vital, and which are more of a luxury. In-house SEOs do not have the resources of an agency, and need to choose carefully so as to maximize their budget.

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