Pireveen Mathies, Author at Search Engine People https://www.searchenginepeople.com/blog/author/pireveen Canada's Search and Social Media Authority Wed, 11 Jun 2025 13:20:10 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Pireveen Mathies, Author at Search Engine People https://www.searchenginepeople.com/blog/author/pireveen 32 32 Cold Calling in the Age of AI: Does It Still Work? https://www.searchenginepeople.com/blog/cold-calling-in-the-age-of-ai-does-it-still-work.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/cold-calling-in-the-age-of-ai-does-it-still-work.html#comments Wed, 11 Jun 2025 13:20:10 +0000 https://www.searchenginepeople.com/?p=93323 Let’s be honest—when was the last time you picked up a call from an unknown number? Chances are, you sent it straight to voicemail (if you even have that set up). In the era of chatbots, and automated email sequences, cold calling can feel like a relic from the past. But here’s the twist: it’s [...]

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]]> https://www.searchenginepeople.com/blog/cold-calling-in-the-age-of-ai-does-it-still-work.html/feed 2 Why Outbound Marketing Still Matters in an Inbound-Dominated Era https://www.searchenginepeople.com/blog/why-outbound-marketing-still-matters-in-an-inbound-dominated-era.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 21 Jan 2025 15:09:34 +0000 https://www.searchenginepeople.com/?p=83313 In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its ability to attract, engage, and convert leads through valuable content, SEO, and social media, [...]

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