Pratik Dholakiya, Author at Search Engine People

Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams

Pratik Dholakiya — Thu, 22 Mar 2018 12:49:00 +0000

AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, many teams (especially those from smaller industries) are not prepared for machine learning. According to [...]

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7 SEO Issues That Plague Magento Sites (And How To Fix Them)

Pratik Dholakiya — Wed, 15 Nov 2017 12:49:00 +0000

Magento is a powerful e-commerce platform, but it’s certainly not without its SEO problems. Here are a few of the most common issues I run into with Magento sites. Let’s talk about how to fix them. 1. Default Title Tags By default, Magento uses the product name as the title tag. Since the title [...]

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3 Critical Components That Affect Ecommerce Sales

Pratik Dholakiya — Mon, 11 Sep 2017 12:49:00 +0000

So far in 2017, nearly 70 Macy’s locations are set to be closed. Sears and Kmart are closing 150 stores across the country. Amazon is currently poised to take the throne of the retail industry and Uber has claimed dominance over transportation. Yet, Amazon doesn’t own any physical stores, and Uber does not own [...]

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These Blunders Can Kill Your Ecommerce Conversion Rates

Pratik Dholakiya — Wed, 18 Jan 2017 14:58:00 +0000

Building an ecommerce website by itself is not terribly difficult. Building one that customers fall in love with takes a serious effort. More often than not, it involves a great deal of stress, hairpulling, split testing, and trial and error. It all comes down to how people view and interact with your site. While each [...]

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How To Do Money Making Semantic Keyword Research

Pratik Dholakiya — Mon, 08 Feb 2016 13:50:00 +0000

Every few months we hear of a new hurdle Google throws in the way of SEO practitioners. A challenge, a catch-me-if-you-can of sorts. Yes, I refer to the inevitable updates to Google's algorithm that every online marketer lives in dread of. With almost every update you know there will be changes to your search traffic. [...]

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4 Powerful Ways You Can Automate Your Marketing

Pratik Dholakiya — Tue, 04 Aug 2015 13:50:39 +0000

Marketing once used to be about carefully debated messages that were packaged in the most appealing ways by people who looked like Jon Hamm for people who looked like you and I to buy more. No more. And that's not a comment on the impending demise of an iconic series. But why marketing automation, you [...]

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Does Your Ecommerce Site Search Have These Critical Features?

Pratik Dholakiya — Fri, 08 May 2015 12:55:24 +0000

It was inevitable. The fact that 'google' is now used as a verb than a noun, searching for stuff is an indelible part of 21st century life. Whether we're hunting for the closest Mediterranean restaurant or the cheapest dry cleaner in town or the answer to the Fibonacci series, search is officially our best friend. [...]

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4 Necessary Steps To Make Your Blog Successful

Pratik Dholakiya — Mon, 05 Jan 2015 15:50:58 +0000

Will your blog improve business bottom line? Will it increase brand awareness and reputation? Are your blogging efforts delivering value? How can you leverage your blog to enhance customer trust? If you have a blog, these are the questions you must be asking yourself. You need to ask these questions, because not every blog is [...]

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5 Checkout Mantras to Revitalize Your Retail Business

Pratik Dholakiya — Mon, 01 Dec 2014 14:25:38 +0000

I'm a huge online shopper. Hell, I'm a shopaholic in general, period. But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for your goodies to show up at your doorstep what's not to like about it? [...]

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How to Setup a Streamlined Workflow for Your Analytics

Pratik Dholakiya — Fri, 19 Sep 2014 13:37:12 +0000

Analyze by Beantin webbkommunikation If your marketing is supposed to be a mix, and if there's a possibility that you'd be using a wide range of marketing channels to promote your business, that's a lot of money you are investing. For all that money, there ought to be an ROI. On SEP, we cover [...]

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