Richard Eaves, Author at Search Engine People

5 Essential Ingredients to Creating Mobile-Friendly Content

Richard Eaves — Thu, 31 Jul 2014 13:25:11 +0000

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

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6 Steps for Successful Relationship Marketing

Richard Eaves — Tue, 04 Mar 2014 18:25:40 +0000

Humans are social beings and almost every aspect of life that we consider important is founded on relationships. The internet has created an entirely new relationship dynamic, which when nurtured with care and attention, can lead to some of the most effective marketing strategies of today. 1. Offline Making connections is best done personally. Put [...]

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Brilliant Ideas to Up Your Online Marketing Game This Valentine

Richard Eaves — Wed, 05 Feb 2014 14:25:45 +0000

If most people are shopping for chocolate and roses, some of us are upgrading our website for Valentine's or upping our social media game with clever promos. Here are a few tips to tweak your digital marketing campaign. Related: Fine Tuning Your Content to International Holidays A Festive Makeover If you're running an e-commerce site, [...]

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8 Facts Backed By 18 Stats To Convince Your Boss To Put Money Into Mobile Marketing – NOW

Richard Eaves — Mon, 11 Nov 2013 18:25:43 +0000

I could tell you that mobile is the future of digital marketing, but that would be a lie. It's already here. If you haven't yet joined the revolution, it's never been more urgent to shift your focus to the mobile customer. By the end of next year you'll see a distinct division between brands who've [...]

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The 5 Corner Stone Strategies for Local Search You Can’t Ignore

Richard Eaves — Mon, 16 Sep 2013 17:25:09 +0000

Prominence in the local search results is often considered the Holy Grail for bricks and mortar businesses. Targeting area-specific terms in your SEO efforts is extremely profitable. People searching for goods in a particular area are much more likely to be actively looking for somewhere to purchase, rather than just casually browsing the web. They [...]

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How to Add New Life to Existing Content

Richard Eaves — Thu, 04 Jul 2013 17:25:06 +0000

If your company's website has a blog, keeping it updated is a priority. You constantly have to think of fresh and relevant topics to write about. However, there are days when you can't squeeze anything out of your head. Now, when you're stumped for fresh topics or ideas, it's these times when you can repurpose [...]

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