Robert Brady, Author at Search Engine People

How To See Your Competitors’ Facebook Ads

Robert Brady — Fri, 03 Aug 2018 12:49:00 +0000

Have you ever wished that you could see how your competitors advertise on Facebook? What images do they use and what messages are they testing? Maybe it’s because you need some fresh ideas for your own advertising or you just want to keep an eye on them. Either way, your wish has now been [...]

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Mining PPC Search Query Data: 3 Filters Every Account Can Use

Robert Brady — Wed, 30 May 2018 12:50:00 +0000

Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search Query Report Important? The [...]

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4 Tips for Better AdWords Display Campaigns

Robert Brady — Mon, 30 Apr 2018 13:23:27 +0000

Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any advertiser. However, the quality [...]

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How To Write Compelling Ad Copy

Robert Brady — Thu, 21 Dec 2017 13:49:00 +0000

The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for [...]

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Make Your AdWords Call-Only Ads Stand Out

Robert Brady — Mon, 02 Oct 2017 12:49:00 +0000

For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant that a click on the headline would go to your website, a click on the [...]

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How To Use LinkedIn Lead Gen Forms

Robert Brady — Thu, 15 Jun 2017 12:49:00 +0000

Since LinkedIn was acquired by Microsoft there has been a flurry of new features and capabilities. One such feature is the introduction of Lead Gen Forms. So what are they? How do they work? Should you be testing them? Let’s dive in. What Are Linkedin Lead Gen Forms? Lead Gen Forms are a new [...]

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Exact Match vs. Close Variants: Difference & Impact

Robert Brady — Wed, 19 Apr 2017 12:53:00 +0000

Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing in response. Close Variants The [...]

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LinkedIn PPC: 5 Common Mistakes To Avoid

Robert Brady — Mon, 06 Mar 2017 15:25:00 +0000

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for several years, but I’ve noticed that adoption has been slow. With more and more of [...]

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How To Decrease Your PPC Budget, But Not Your Results

Robert Brady — Wed, 11 Jan 2017 14:49:00 +0000

The end of the year is a great time to evaluate your previous year’s performance and make adjustments to your budgets. While marketing dollars continue to shift toward online channels, some businesses will need to cut back on their PPC budget. So how can you wisely cut your PPC budget without cutting your results? [...]

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How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Robert Brady — Tue, 01 Nov 2016 12:49:00 +0000

Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar to Google Analytics), AdWords conversion code [...]

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