Rohan Ayyar, Author at Search Engine People

Inbound Marketing Not Bringing You Results? Try This.

Rohan Ayyar — Wed, 04 Jul 2018 12:49:00 +0000

Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively invest in inbound marketing. This comes as no real surprise. Inbound marketing has proven its [...]

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Reading Your Audience: How to Incorporate Psychology into Social Media Marketing

Rohan Ayyar — Tue, 30 Jan 2018 13:49:00 +0000

Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, eMarketer estimates that 90% [...]

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Story-selling: How To Go From Storytelling To Conversions

Rohan Ayyar — Thu, 19 Oct 2017 12:49:00 +0000

Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According to Harvard Business School [...]

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4 Sure-shot Ways To Reinvent Your Engagement Funnel

Rohan Ayyar — Wed, 09 Nov 2016 12:42:00 +0000

The best marketing funnel models I have come across are the ones that don’t taper at the end – a sale doesn’t bring up the “bofu.” Engagement is an ongoing process, no matter which stage of the journey your customer is at. It is your responsibility to keep your visitor constantly engaged, from the time [...]

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Multi Armed Bandit Testing Can Make You More Money, Faster

Rohan Ayyar — Tue, 12 Jul 2016 12:51:00 +0000

A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe you should. Because honestly, A/B testing isn’t the only kind of test. It’s just the [...]

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The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything

Rohan Ayyar — Mon, 14 Dec 2015 13:50:00 +0000

Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they're at their receptive best. The time of day and the day of the week at which an email is [...]

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How To Be An Ecommerce Conversion Ninja

Rohan Ayyar — Thu, 24 Sep 2015 13:55:00 +0000

Retailing online is an experience in itself. It has its own share of unique challenges, and etailers must never forget that it is "conversions" that provides them their bread and butter (and jam). So how can you run an e-business and simultaneously be the conversion ninja - one who is agile, adept and exceptionally good [...]

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