Ron Hutchison, Author at Search Engine People

Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads

Ron Hutchison — Thu, 23 Oct 2025 14:35:44 +0000

When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not exactly. Clicks are only part of the story. They measure activity, not results. A thousand clicks from [...]

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The Advantages & Benefits of Using Google Ads Editor

Ron Hutchison — Wed, 08 Jan 2025 14:22:19 +0000

Google Ads has long been a go-to platform for advertisers looking to reach a global audience, optimize campaigns, and drive measurable results. For advertisers managing large-scale campaigns, Google Ads Editor is an incredible tool that helps simplifies & enhances the management process. Whether you're working with a few campaigns or hundreds, Google Ads Editor [...]

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Updated: Google AdWords Editor – Version 11.0

Ron Hutchison — Wed, 17 Dec 2014 14:25:43 +0000

Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies that manage multiple accounts. Below are 3 quick takeaways of some of the new features: [...]

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4 Quick Fixes to Outsmart Your PPC Competition:

Ron Hutchison — Thu, 30 Oct 2014 13:25:08 +0000

Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are [...]

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Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

Ron Hutchison — Fri, 15 Aug 2014 13:25:25 +0000

Your biggest asset for your AdWords account is time -- but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account? There isn't [...]

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4 New AdWords Innovations Rolling Out That Will Save You Time

Ron Hutchison — Thu, 24 Apr 2014 13:40:52 +0000

Written with Andrew Popowycz, PPC Specialist. On April 22nd, Google announced some innovative features that they will be rolling out within the next few days: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. Of the announcements, weve identified the 4 Intelligent Tools that will have the most significant impact on day-to-day AdWords optimization. 1. Bulk [...]

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Google Cross-Device Conversion Tracking: What It Is & Who Can Use It

Ron Hutchison — Thu, 03 Oct 2013 16:25:43 +0000

Earlier this week, Google announced that over the next few weeks they will be rolling out 'Estimated Cross-Device Conversions' in AdWords. By capturing these metrics, it now allows advertisers to get more insight into the conversions that were initiated via search ads. It also helps account managers better understand & explain to clientele the full [...]

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