Ron Kunitzky, Author at Search Engine People

3 Crucial Checks To Guarantee Fair Value Marketing Partnerships

Ron Kunitzky — Thu, 10 Apr 2014 13:35:26 +0000

Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your perceived brand value can diminish. The prospect of working with a heavyweight who is [...]

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10 Highly Engaging Propositions To Tempt Your Marketing Partner

Ron Kunitzky — Wed, 02 Apr 2014 18:00:53 +0000

Once you decide on on some potential Marketing Partners you would like to contact -- to help you build your brand, acquire new customers and keep your existing customers loyal longer - you'll need to create a value proposition for them as well as a creative proposition for their end customers to benefit in [...]

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7 Seals Of An Effective Partnership Marketing Deal

Ron Kunitzky — Thu, 07 Jan 2010 13:22:29 +0000

Now that you have selected your Marketing Partner and engaged them, it's time to Seal the Deal. I have a saying...."Always sign a Partner Agreement with a company that you trust and want to partner with - never sign one with a company that you don't trust and do not want to partner with". You [...]

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Top 10 Things to Consider when Picking a Marketing Partner

Ron Kunitzky — Thu, 10 Dec 2009 14:14:29 +0000

Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more than just calling up someone you once worked with who now works somewhere else and [...]

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Partnership Marketing Models – what are they?

Ron Kunitzky — Thu, 26 Nov 2009 13:13:45 +0000

The most common partnership models: Sponsorship Marketing Partnerships One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person or view online or on TV. Sponsorship can be found at the Olympic Games where companies like VISA are positioned as the official [...]

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Partnership Marketing vs Partnerships : The Difference

Ron Kunitzky — Thu, 12 Nov 2009 11:54:38 +0000

How partnership marketing differs from business partnerships in which one company owns a stake in the other. Partnership Marketing is different from a business partnership because it's not about a company merging with or acquiring another. It's about each company remaining independent and nothing about it constitutes a relationship of partners, joint ventures, fiduciaries or [...]

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What is partnership marketing?

Ron Kunitzky — Thu, 29 Oct 2009 11:14:55 +0000

Partnership Marketing Defined A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals. The need for a Partnership Marketing program exists when one organization can accomplish their goals more effectively by leveraging the complimentary strengths of [...]

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Bing – the search engine of tomorrow?

Ron Kunitzky — Thu, 15 Oct 2009 12:00:16 +0000

There is a lot of talk about Microsoft's "Bing" search engine and how it's emerging as a popular alternative to Google, especially in the US market. According to Comscore, the "Bing" search engine has seen increases of 1% of overall searches performed on the internet from month to month from May - July 2009 and [...]

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Where the traffic lives

Ron Kunitzky — Tue, 22 Sep 2009 13:40:06 +0000

Compete.com recently put out it's list of 'Top 50 websites' for unique visitors during the month of August and although there is not all that much 'month to month' change from July, there are some trends to note from a year on year perspective. (see: Compete.com Top 50 Sites for August 2009) Sites like Google, [...]

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Connecting Search to Social Networks

Ron Kunitzky — Tue, 15 Sep 2009 11:56:42 +0000

As internet users continue to spend more and more of their online time using social networks, one thing to consider is how well search engines have integrated 'search' within sites like Facebook, Myspace and Linkedin, to name a few... For Google to make money, they need distribution and traditionally powering search functionality for publishing sites, [...]

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