Ruhi Van Andel, Author at Search Engine People https://www.searchenginepeople.com/blog/author/ruhi Canada's Search and Social Media Authority Thu, 27 Jan 2022 19:23:43 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Ruhi Van Andel, Author at Search Engine People https://www.searchenginepeople.com/blog/author/ruhi 32 32 A Year in Review: The Digital Marketing Trends That Defined 2021 https://www.searchenginepeople.com/blog/a-year-in-review-the-digital-marketing-trends-that-defined-2021.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 27 Jan 2022 19:21:10 +0000 https://www.searchenginepeople.com/?p=77777 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and interact with a brand. As we [...]

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]]> The Basics of Video Marketing https://www.searchenginepeople.com/blog/the-basics-of-video-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 03 Nov 2021 19:18:32 +0000 https://www.searchenginepeople.com/?p=77768 Last night I dreamed that I was sitting in a meadow with a small pink pig, scratching it behind one of its twitchy ears and saying: “It’s okay, piggy, it’s okay.” My dream had nothing to do with marketing, but it did make me think about this: our dreams, memories, and lives are not [...]

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]]> Just How Much Do Google Reviews Impact Your SEO Ranking? https://www.searchenginepeople.com/blog/just-how-much-do-google-reviews-impact-your-seo-ranking.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 03 Jun 2021 19:40:40 +0000 https://www.searchenginepeople.com/?p=77749 Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review! Before technology transformed the way people find businesses, word of mouth determined whether a business thrived or perished. If too [...]

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]]> Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity! https://www.searchenginepeople.com/blog/search-engine-people-announced-as-a-2021-national-and-local-excellence-award-winner-by-upcity.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 31 May 2021 16:39:21 +0000 https://www.searchenginepeople.com/?p=77744 For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.  Each [...]

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]]> How is AI (Artificial Intelligence) Changing the Digital Marketing Game? https://www.searchenginepeople.com/blog/how-is-ai-artificial-intelligence-changing-the-digital-marketing-game.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 08 Apr 2021 15:40:33 +0000 https://www.searchenginepeople.com/?p=77727 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, [...]

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]]> The Power of Personalization in Digital Marketing https://www.searchenginepeople.com/blog/the-power-of-personalization-in-digital-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 08 Apr 2021 15:01:01 +0000 https://www.searchenginepeople.com/?p=77722 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy.  Most of us who existed in the analog world may recall a [...]

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]]> SEOblog.com Ranks Search Engine People Among Best SEO Companies in Canada in 2021 https://www.searchenginepeople.com/blog/seoblog-com-ranks-search-engine-people-among-best-seo-companies-in-canada-in-2021.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 29 Mar 2021 19:59:35 +0000 https://www.searchenginepeople.com/?p=77706 Search Engine People is one of Toronto's top-rated digital marketing agencies known for its customer-centric approach to search engine optimization (SEO) and online marketing. For more than 20 years, we have proven our expertise in developing and executing a roadmap for SEO success. SEOblog.com recently awarded our SEO firm as one of the Best [...]

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]]> How has COVID-19 Shifted Digital Marketing? https://www.searchenginepeople.com/blog/how-has-covid-19-shifted-digital-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 27 Aug 2020 20:15:04 +0000 https://www.searchenginepeople.com/?p=77354&preview=true&preview_id=77354 As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent [...]

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]]> Mobile Advertising and Marketing https://www.searchenginepeople.com/blog/mobile-advertising-and-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 28 Jul 2020 13:48:53 +0000 https://www.searchenginepeople.com/?p=77328&preview=true&preview_id=77328 Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form [...]

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