Ruth Burr, Author at Search Engine People

How To Overhaul Your Analytics To Get True & Accurate Data Again

Ruth Burr — Wed, 03 Oct 2012 13:25:19 +0000

Over time, the quality and reliability of any analytics program is going to degrade.

Whatever the reason, people aren't confident that the data is accurate.

It's time to make the data better.

The post How To Overhaul Your Analytics To Get True & Accurate Data Again appeared first on Search Engine People.

6 Ways To Make SEO Your Company’s Second Nature

Ruth Burr — Thu, 30 Aug 2012 16:25:18 +0000

Taking the view that SEO is your responsibility and yours alone will mean you stay siloed, away from the rest of the organization - which ultimately will impact your ability to be effective. Instead, as in-house SEOs its our job to make sure that search engine marketing happens - whether its done by us or by other people in the company.

The post 6 Ways To Make SEO Your Company’s Second Nature appeared first on Search Engine People.

9 Tips for Content Creation in a Post-Penguin World

Ruth Burr — Mon, 30 Jul 2012 13:25:00 +0000

In the wake of Penguin, thousands of low-quality links have been completely devalued. Your deep, unique, high-quality content is the best tool you have to build links back to your site - and the way to do that is to make it as linkable and shareable as possible.

The post 9 Tips for Content Creation in a Post-Penguin World appeared first on Search Engine People.

This Is How You Easily Setup Actionable Google Analytics Dashboards

Ruth Burr — Mon, 14 May 2012 13:25:00 +0000

Even if you're not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you're on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics.

The post This Is How You Easily Setup Actionable Google Analytics Dashboards appeared first on Search Engine People.

Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit

Ruth Burr — Mon, 27 Feb 2012 14:30:03 +0000

If (like many sites) you're making money both from selling a product and from selling ad impressions on the site, you'll need to help your ad sales team hit their traffic numbers while making sure you're growing product sales. That's why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time.

The post Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit appeared first on Search Engine People.

When Bounces Affect Your Rankings

Ruth Burr — Wed, 28 Dec 2011 20:25:56 +0000

Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings.

The post When Bounces Affect Your Rankings appeared first on Search Engine People.

Should I Work In-House or at an Agency? [10 For/Against]

Ruth Burr — Mon, 14 Nov 2011 13:31:07 +0000

If you’re pondering a change, here’s my list of pros and cons to help you make your own decision – as well as some strategies I’ve used in the past to try to ameliorate the cons.

The post Should I Work In-House or at an Agency? [10 For/Against] appeared first on Search Engine People.

Should You Take Time Away from Link Building to do Social?

Ruth Burr — Thu, 15 Sep 2011 12:34:57 +0000

Consider social media to be part of your link building strategy – it’s one strategy, one discipline, not two.

The post Should You Take Time Away from Link Building to do Social? appeared first on Search Engine People.

6 Free Search Tools I’m Loving Right Now

Ruth Burr — Thu, 09 Jun 2011 12:04:00 +0000

What's the medium without a message, the SEO without a tool?

The post 6 Free Search Tools I’m Loving Right Now appeared first on Search Engine People.

Your Site Redesign Checklist

Ruth Burr — Wed, 23 Mar 2011 15:16:00 +0000

Here's what your SEO wants you to go for and beware of in your next web site redesign.

The post Your Site Redesign Checklist appeared first on Search Engine People.