Ruud Hein, Author at Search Engine People https://www.searchenginepeople.com/blog/author/ruud-hein Canada's Search and Social Media Authority Tue, 28 Jan 2025 09:51:23 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Ruud Hein, Author at Search Engine People https://www.searchenginepeople.com/blog/author/ruud-hein 32 32 How to fix LCP with one line of code (in most cases) https://www.searchenginepeople.com/blog/how-to-fix-lcp-with-one-line-of-code-in-most-cases.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 02 Jan 2025 15:01:51 +0000 https://www.searchenginepeople.com/?p=83204 Learn how to fix most instances of LCP (Largest Contentful Paint) failing in your Core Web Vitals assessment. What Are Core Web Vitals Core Web Vitals are Google's way of measuring the end-user experience of a page. What sets Core Web Vitals apart is that, unlike other page experience measurements, Core Web Vitals are [...]

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]]> AI In Search: What It Is & What It Does https://www.searchenginepeople.com/blog/ai-in-search-what-it-is-what-it-does.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 19 Mar 2024 20:25:07 +0000 https://www.searchenginepeople.com/?p=81660 Search engines are increasingly not just using but relying on AI to improve the efficiency and accuracy of search results. To do so, they use various AI-based technologies and strategies. AI Tech Machine Learning Machine Learning (ML) is are systems that learn from data, identify patterns, and make decisions with minimal human intervention. In [...]

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]]> 20 Lesser Known SEO Related Tools https://www.searchenginepeople.com/blog/20-lesser-known-seo-related-tools.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 13 Mar 2024 18:25:36 +0000 https://www.searchenginepeople.com/?p=81524 Technical SEO Tools SEO Spider Tool A nice crawler that identifies technical issues that can affect a site's SEO performance. It checks for broken links, analyzes page titles and metadata, detects duplicate content, and evaluates redirects, among other things. Pricing: Freemium. DeepCrawl A cloud-based crawler. Detailed reports on things like as site architecture, indexing, [...]

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]]> How To Use Your Analytics In An Actionable Way https://www.searchenginepeople.com/blog/how-to-use-your-analytics-in-an-actionable-way.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 12 Mar 2024 17:58:57 +0000 https://www.searchenginepeople.com/?p=81508 We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down....Right? Or should that be compared year-over-year? And if it is bad....what can we even do about it? Does it matter? Analytics [...]

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]]> Meta Magic: How Title Tags & Descriptions Help Drive Search Success https://www.searchenginepeople.com/blog/meta-magic-how-title-tags-descriptions-help-drive-search-success.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 07 Mar 2024 17:06:11 +0000 https://www.searchenginepeople.com/?p=81504 Meta tags, especially the <title> tag and meta descriptions, are an important component of on-page optimization, albeit in different ways. The <title> tag is a heavyweight contender in SEO for a couple of reasons: search engines give it a slight edge by weighing the words used within it a bit more heavily, and it's [...]

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]]> Understanding SEO vs. PPC: Timing and Strategy for Optimal Results https://www.searchenginepeople.com/blog/understanding-seo-vs-ppc-timing-and-strategy-for-optimal-results.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 29 Feb 2024 20:57:54 +0000 https://www.searchenginepeople.com/?p=81500 ## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic to a website, however, they use different means and principles to achieve it. SEO (Search Engine Optimization) SEO is a strategy designed to improve a website's organic search engine rankings. The goal of SEO [...]

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]]> Online Competitors vs. Business Competitors in SEO Keyword Research https://www.searchenginepeople.com/blog/online-competitors-vs-business-competitors-in-seo-keyword-research.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 22 Feb 2024 15:48:51 +0000 https://www.searchenginepeople.com/?p=81495 In the digital age, the line between online and offline competition has blurred, but there's still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community but barely make a dent in the online world. Conversely, you could be facing fierce competition [...]

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]]> Debunking Link Building Myths and Revealing Effective Tactics https://www.searchenginepeople.com/blog/debunking-link-building-myths-and-revealing-effective-tactics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 21 Feb 2024 11:07:22 +0000 https://www.searchenginepeople.com/?p=81489 In SEO, link building is said to play a pivotal role in boosting your website's visibility and ranking. But as you embark on this journey, you'll quickly realize that the path is littered with myths and misconceptions. These myths can be confusing and, if believed, might even lead you down the wrong path, affecting [...]

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]]> Maximizing Ad Revenue with Google Ads Audiences https://www.searchenginepeople.com/blog/maximizing-ad-revenue-with-google-ads-audiences.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 20 Feb 2024 16:46:50 +0000 https://www.searchenginepeople.com/?p=81485 Targeting the right audience is key to making your ads work well. Google Ads has a feature called Audiences that helps you do just that. It lets you send your ads to people who are most likely to be interested in what you're offering. We'll look at why targeting the right audience matters and [...]

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]]> Beyond Keywords: Leverage Topical Maps for Content Coverage https://www.searchenginepeople.com/blog/beyond-keywords-leverage-topical-maps-for-content-coverage.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 13 Feb 2024 21:52:50 +0000 https://www.searchenginepeople.com/?p=81482 Getting your content to stand out among the sea of information online is no small feat. That's where a solid content strategy comes into play. Think of content strategy as your road map in the vast wilderness of the internet. It's not just about throwing stuff out there and hoping for the best. Instead, [...]

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