Ryan Cruz, Author at Search Engine People https://www.searchenginepeople.com/blog/author/ryancruz Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:47:35 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Ryan Cruz, Author at Search Engine People https://www.searchenginepeople.com/blog/author/ryancruz 32 32 3 Things You Need To Know About Adwords’ Structured Snippets https://www.searchenginepeople.com/blog/15091-adwords-structured-snippets.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 23 Sep 2015 13:50:00 +0000 https://www.searchenginepeople.com?p=61140&preview_id=61140 Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides. While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic structured snippets would be adding "snippets" that are totally irrelevant. Fortunately, Structured Snippets Extensions came [...]

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]]> 5 Tips for Managing Your PPC Accounts https://www.searchenginepeople.com/blog/15074-ppc-tips.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/15074-ppc-tips.html#comments Thu, 09 Jul 2015 15:50:00 +0000 https://www.searchenginepeople.com?p=57355&preview_id=57355 Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on getting results for your clients? Today, I'd like to share several tips on managing your [...]

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]]> https://www.searchenginepeople.com/blog/15074-ppc-tips.html/feed 1 5 Steps On How To Implement Google Tag Manager in Less Than 15 Mins https://www.searchenginepeople.com/blog/google-tag-manager-one-code-rule.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 18 Jul 2014 13:25:39 +0000 https://www.searchenginepeople.com/?p=48273 Photo by: I_Believe_ under cc Google Tag Manager - One Code To Rule Them All Obviously, I'm a fan of LOTR, but thanks to Google Tag Manager, there's an easier way to manage your website tags and mobile applications for free. In fact, I can't remember the last time I didn't use it or recommend [...]

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]]> (Not Provided) Data in Adwords: The Facts https://www.searchenginepeople.com/blog/125-adwords-not-provvided.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 21 Apr 2014 17:25:50 +0000 https://www.searchenginepeople.com/?p=45627 Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com" Organic Google searches are already severely limited: you can't [...]

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