Scott Gould, Author at Search Engine People

Where Search Begins Is Where Social Ends

Scott Gould — Tue, 08 Apr 2014 17:00:58 +0000

Search Engine Optimisation is all well and good, but how do you get people to search for something in the first place? I don't know if you've ever asked yourself this question. I did recently when thinking about the history of media and the even greater power that recommendations have today. If we are in [...]

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RIP: Your Last Tweet

Scott Gould — Mon, 11 Apr 2011 12:39:00 +0000

What if your next Tweet turned out to be your last?

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"Pray that I never become your competitor’s secret weapon"

Scott Gould — Mon, 28 Feb 2011 16:15:00 +0000

Olivier Blanchard's latest Twitter bio says "Pray that I never become your competitor's secret weapon." When I read that, I tell you what I do do - I click on his link and find out more. Why? How many times have you seen a Twitter bio that says "Husband. Father. Thinker. Runner. Twitterer. Love design [...]

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How To Reap Your Digital Crop

Scott Gould — Mon, 20 Dec 2010 10:59:12 +0000

Scott continues his Scatter, Gather, Matter series.

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People don’t remember what was said — People remember how they felt

Scott Gould — Thu, 14 Jan 2010 12:22:17 +0000

This mantra has been one of my favourites for a good 7 years now. Working with a range of companies, charities and individuals, and having been in many board rooms, held live events, and developed digital strategy, I can certainly say it's true. I'm not trying to brag here, but point out through experience I've [...]

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