Shane, Author at Search Engine People https://www.searchenginepeople.com/blog/author/sepguy Canada's Search and Social Media Authority Wed, 05 Jun 2013 19:03:28 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Shane, Author at Search Engine People https://www.searchenginepeople.com/blog/author/sepguy 32 32 The End Is Nigh!!! https://www.searchenginepeople.com/blog/the-end-is-nigh.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 28 Feb 2008 22:39:21 +0000 https://www.searchenginepeople.com/blog/the-end-is-nigh.html Wow! What a beating Google took on the heels of the comScore data showing Google's paid search ads were down 12% in January from October, and flat from a year prior. "Has Google Peaked?" Google's shares drop as surfers cease clicking, another wails. Dear Goth, has there been more fraught chest-thumping, more moaning, since last [...]

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]]> The Move To The Metric System https://www.searchenginepeople.com/blog/the-move-to-the-metric-system.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-move-to-the-metric-system.html#comments Thu, 21 Feb 2008 22:51:38 +0000 https://www.searchenginepeople.com/blog/the-move-to-the-metric-system.html Einstein's definition of insanity is doing the same thing over and over again and expecting different results. Look or sound familiar? For example, having the same dialogue with the same client and expecting different results. Or having the same conversations with a peer or associate and expecting different results. Words get tossed around in such [...]

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]]> https://www.searchenginepeople.com/blog/the-move-to-the-metric-system.html/feed 1 Rumour Has It The Sky Is Falling… https://www.searchenginepeople.com/blog/rumour-has-it-the-sky-is-falling.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/rumour-has-it-the-sky-is-falling.html#comments Thu, 31 Jan 2008 22:56:14 +0000 https://www.searchenginepeople.com/blog/rumour-has-it-the-sky-is-falling.html Copyright: Walt Disney Company Check out those Google numbers today. A fall from grace impacted by their missing the Street estimates. Talk about loosing your street credibility. Two things stood out for me..."Most shocking is the steep decline in paid clicks, one of the best metrics to measure Google's underlying advertiser strength. " From 22% [...]

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]]> https://www.searchenginepeople.com/blog/rumour-has-it-the-sky-is-falling.html/feed 2 What are the effects of Google Local Listings on Adwords Conversions? https://www.searchenginepeople.com/blog/what-are-the-effects-of-google-local-listings-on-adwords-conversions.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-are-the-effects-of-google-local-listings-on-adwords-conversions.html#comments Thu, 24 Jan 2008 17:26:04 +0000 https://www.searchenginepeople.com/blog/what-are-the-effects-of-google-local-listings-on-adwords-conversions.html Oh oh. Changes are afoot when it comes to Google Local Listings, and while I haven't had an opportunity to employ and thus take advantage of relative keywords, I'm wondering if anyone else has and if they've noticed any changes in conversion? To wit: Google has recently and sporadically introduced clumps of ten (10) local [...]

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]]> https://www.searchenginepeople.com/blog/what-are-the-effects-of-google-local-listings-on-adwords-conversions.html/feed 2 Viagra At Work https://www.searchenginepeople.com/blog/viagra-at-work.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/viagra-at-work.html#comments Thu, 10 Jan 2008 19:28:33 +0000 https://www.searchenginepeople.com/blog/viagra-at-work.html Sometimes, things don't work out exactly according to expectation... and that's not always a bad thing, providing untold rewards to the proverbial upside. Take Viagra for instance... Millions of dollars of research money was devoted to creating the little blue pill as a drug for hypertension. Er, make that, Angina. Er, make that, well, you [...]

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]]> https://www.searchenginepeople.com/blog/viagra-at-work.html/feed 3 My Three (3) SEM Wishes For 2008 https://www.searchenginepeople.com/blog/my-three-3-sem-wishes-for-2008.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/my-three-3-sem-wishes-for-2008.html#comments Thu, 03 Jan 2008 22:19:36 +0000 https://www.searchenginepeople.com/blog/my-three-3-sem-wishes-for-2008.html It was just my birthday, so I get to make a wish. And I'm going to... I'm going to make a wish for Google, a wish for Yahoo and a wish for MSN/Live/Sympatico. My wish for Google for 2008. My biggest wish for Google for 2008 is a "negative" geotargeting capability. As odd as that [...]

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]]> https://www.searchenginepeople.com/blog/my-three-3-sem-wishes-for-2008.html/feed 6 Addressing Google Adwords. No. Really. https://www.searchenginepeople.com/blog/adressing-google-adwords-no-really.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/adressing-google-adwords-no-really.html#comments Tue, 18 Dec 2007 20:06:12 +0000 https://www.searchenginepeople.com/blog/adressing-google-adwords-no-really.html Hmmmm.....Sometimes you find things when you least expect it. Like when you happen to be in a meeting, doing a sample search and find yourself standing bolt upright, pointing and exclaiming, "OHMYGOD WHAT'S THAT?!?!" noting, "hmmm, that's interesting", as I found myself doing this morning. Google has gone a step beyond maps to introduce addresses [...]

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]]> https://www.searchenginepeople.com/blog/adressing-google-adwords-no-really.html/feed 1 Monetizing YouTube https://www.searchenginepeople.com/blog/monetizing-youtube.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/monetizing-youtube.html#comments Fri, 26 Oct 2007 19:09:21 +0000 https://www.searchenginepeople.com/blog/monetizing-youtube.html So Google blew past it's numbers last week but it seems it still may have a ways to go in monetizing YouTube. Not so, for Simon Cowell. Yes, that Simon Cowell of American Idol fame. For those of you who may not know, Cowell is also one of the judges on the UK series Britain's [...]

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]]> https://www.searchenginepeople.com/blog/monetizing-youtube.html/feed 1 Six Degrees Of Separation Anxiety https://www.searchenginepeople.com/blog/six-degrees-of-separation-anxiety.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 31 Jul 2007 21:03:48 +0000 https://www.searchenginepeople.com/blog/six-degrees-of-separation-anxiety.html I miss my blog and I can't believe it's been two weeks since I lasted posted. The times, they are achanging, and not necessarily in a bad way. Anyhoo... So, the icrossing funding, purchasing Proxicom thingy. Interesting. Even more interesting, the perspective offered by Janet Driscoll Miller of Marketing Pilgrim: What the iCrossing Acquisition of [...]

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]]> Google – Great Company https://www.searchenginepeople.com/blog/google-great-company.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 22 Jun 2007 13:21:55 +0000 https://www.searchenginepeople.com/blog/google-great-company.html This was previously posted but we had a blog burp so we're reposting it now. Cheers. Earlier this week we had the pleasure of being the pleasure of being taken out to dinner by some Google folks up from Mountain View. There were few surprises, but we all wound up with one unanimous and pleasantly [...]

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