Shane Barker, Author at Search Engine People

11 of the Best Influencer Marketing Campaigns

Shane Barker — Tue, 10 Jul 2018 12:49:00 +0000

Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today. As is evident from its ROI when [...]

The post 11 of the Best Influencer Marketing Campaigns appeared first on Search Engine People.

4 of the Biggest Factors That Affect Customer Purchase Decisions

Shane Barker — Thu, 17 May 2018 12:49:00 +0000

What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions more effectively. This post will give [...]

The post 4 of the Biggest Factors That Affect Customer Purchase Decisions appeared first on Search Engine People.

6 Tools that Help Reduce Wasted Marketing Resources

Shane Barker — Mon, 26 Mar 2018 12:49:00 +0000

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out to inactive email accounts. So you’re [...]

The post 6 Tools that Help Reduce Wasted Marketing Resources appeared first on Search Engine People.

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

Shane Barker — Thu, 01 Feb 2018 13:49:00 +0000

Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out of digital channels, 44% [...]

The post Why Brands Should Rely on Influencer Marketing in 2018 and Beyond appeared first on Search Engine People.

How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

Shane Barker — Mon, 27 Nov 2017 13:49:00 +0000

The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it might be time you [...]

The post How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide) appeared first on Search Engine People.

How to Optimize Your On-Page Signals for Local SEO

Shane Barker — Thu, 02 Feb 2017 15:28:00 +0000

Would you like to connect and engage with customers who are actively seeking your products or services? Then getting your site geared up for local SEO is a must. With growing competition out there, remember to do more than local SEO. Optimize your SEO. You want to squeeze as much as you can from every [...]

The post How to Optimize Your On-Page Signals for Local SEO appeared first on Search Engine People.

Overcome These 3 Common Product Launch Challenges

Shane Barker — Thu, 13 Oct 2016 12:55:00 +0000

You’re planning to launch a new product but you’re so muddled by fear of failure that you end up delaying your launch for months. Either that or you get so distracted by the tiny details that you fail to focus on the most important aspects of your launch. Yes, product launches are something to be [...]

The post Overcome These 3 Common Product Launch Challenges appeared first on Search Engine People.

5 App Store Optimization Mistakes To Avoid

Shane Barker — Fri, 12 Aug 2016 12:53:00 +0000

If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android Play Store and Apple App Store combined. So you try to optimize your app page [...]

The post 5 App Store Optimization Mistakes To Avoid appeared first on Search Engine People.

8 Common Conversion Optimization Mistakes

Shane Barker — Mon, 02 May 2016 15:35:00 +0000

Everyone makes mistakes - whether it's in marketing or in our daily interactions with other people. Even if you're a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I'll outline some of the most common conversion optimization mistakes so that you can avoid them. Mistake [...]

The post 8 Common Conversion Optimization Mistakes appeared first on Search Engine People.

13 Conversion Rate Optimization Tools Compared

Shane Barker — Thu, 11 Feb 2016 13:50:00 +0000

Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is "the task you want your web visitor to do on your website." This can be signing up for a newsletter, buying a product, scheduling a service, etc. If optimized correctly, [...]

The post 13 Conversion Rate Optimization Tools Compared appeared first on Search Engine People.