Sharon Hurley Hall, Author at Search Engine People

Why You Need Case Studies & How to Create Them

Sharon Hurley Hall — Wed, 02 Aug 2017 12:49:00 +0000

If you visit any business website, including this one, one thing you'll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you're promoting a product or service) need case studies, [...]

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How To Use Outlines For Better Content Creation

Sharon Hurley Hall — Tue, 06 Jun 2017 14:36:38 +0000

If you're looking for a great way to speed up content creation, one of the best tips is to create outlines. I've used outlines since I started my career in journalism, and I'm not the only one to use them to improve the process of getting a piece of writing from idea to publication. Many [...]

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“What The Hell Do We Do With LinkedIn?!” (Final Answer)

Sharon Hurley Hall — Tue, 07 Mar 2017 14:55:00 +0000

Even if you're a social media whiz, LinkedIn can defy understanding. After all, it's not like other social networks. Although it's now got a lot more "social" in its features, and has recently refreshed parts of its interface so it looks more like other social sites, under the hood it remains a network focused primarily [...]

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15 Tools To Manage Your Editorial Content Calendar

Sharon Hurley Hall — Tue, 29 Nov 2016 13:47:00 +0000

Content marketing has become big business. Curata's roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for research, with almost half of them checking out 3-5 pieces of content before speaking to [...]

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A Road Map To Evergreen Content

Sharon Hurley Hall — Tue, 04 Oct 2016 12:52:00 +0000

Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out. But many people wonder how easy it is to create evergreen content and whether it is even possible to plan for evergreen content. My answer: [...]

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How To Use LinkedIn For Marketing

Sharon Hurley Hall — Mon, 27 Jun 2016 12:54:00 +0000

LinkedIn has changed a lot from being the niche business networking site that it was. While that's still its purpose, the site is now a lot more social, including features that will help you not just have a professional presence, but actively market your business. Why Use LinkedIn For Marketing First of all, [...]

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7 Best Practices For Using Hashtags

Sharon Hurley Hall — Mon, 14 Mar 2016 12:55:00 +0000

If you're using social media, you can't avoid using hashtags. They are everywhere, having spread from their original home on Twitter to almost every social media platform. The question is: how do you use them well? Why Use Hashtags? Before getting into best practices for using hashtags, let's take a look at how they help [...]

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7 Tips For Growth Hacking Traffic Monster Headlines

Sharon Hurley Hall — Wed, 13 Jan 2016 13:50:00 +0000

According to Copyblogger, 80% of people never read past the headline of a web page. The headline is where you make your first impression on your reader and if 80% of readers never look any further, that headline is a failure. And it gets worse. At least if someone is on your site, there's the [...]

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11+ Tools To Track Content Engagement

Sharon Hurley Hall — Wed, 07 Oct 2015 13:50:00 +0000

Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments off altogether. But now people are interacting with content in a variety of places, and [...]

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Bulletproof Your Social Media Strategy By Following This Framework

Sharon Hurley Hall — Tue, 28 Jul 2015 13:50:41 +0000

If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if you were starting from scratch, knowing more [...]

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