Shockley Au, Author at Search Engine People

18 Ways To Use Adwords Sitelinks Ad Extension

Shockley Au — Mon, 01 Apr 2013 14:25:11 +0000

Although sitelinks for organic listings are primarily controlled by Google (it automatically generates them after crawling your site, but you can "demote" them - promoting them or manually setting them is not possible), sitelinks within Google AdWords can be almost anything you want. That's one of the big benefits to running SEM/PPC campaigns - greater [...]

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SEP Presents: Harlem Shake by Baauer [VIDEO]

Shockley Au — Thu, 14 Feb 2013 17:39:42 +0000

Remember SEP's hilarious Gangnam Style parody video? (Check out the blog post here if you missed it.) Well the stars of SEP have returned to bring you the much loved and hated, as is with all things viral, Harlem Shake! Unless you've been hiding under a rock this past week, you must have heard about [...]

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5 Ways To Protect Your Brand With Paid Search

Shockley Au — Thu, 07 Feb 2013 20:56:47 +0000

When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn't just a one trick pony! Here are five ways to leverage paid search [...]

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SEP Presents: “SEP Style”, A Gangnam Style Parody

Shockley Au — Tue, 13 Nov 2012 17:00:16 +0000

After the premiere yesterday afternoon at SEP headquarters, the much-anticipated "SEP Style" (SEP's parody of PSY's "Gangnam Style" music video) is now live! We wanted to use this video to help showcase our slick new office in Pickering, Ontario, and the awesome kick-butt SEPers who live in it. On that note, I want to give [...]

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How To Pause Keywords in AdWords (The Right Way)

Shockley Au — Thu, 18 Oct 2012 13:25:59 +0000

Pausing keywords in Adwords can easily be done -- the wrong way. Here's how to do it the right way.

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Google Redefines "Phrase" and [Exact] Match Types

Shockley Au — Thu, 19 Apr 2012 16:25:41 +0000

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

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How To Track Clicks On #Anchors in Google Analytics

Shockley Au — Tue, 07 Dec 2010 15:40:10 +0000

Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick. Here's how.

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4 Advanced Segments For Tracking Social Media in Google Analytics

Shockley Au — Thu, 25 Nov 2010 17:36:21 +0000

Google Analytics is an extremely powerful tool - especially if you look beyond the standard reports. You can even use Google Analytics to gauge your social media efforts, and here are 4 advanced segments that you can create in GA to do just that.

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Coming Soon: Twitter’s Official Analytics Product

Shockley Au — Thu, 18 Nov 2010 15:21:09 +0000

Twitter is now starting to beta test its official analytics product with a select group of users. This comes five months after their acquisition of Trendly - an analytics dashboard for Twitter.

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Implications of Facebook’s New “Messages” (Social Inbox)

Shockley Au — Mon, 15 Nov 2010 20:05:33 +0000

All eyes were on San Francisco, California today for the rumoured announcement of Facebook's email service, dubbed Project Titan internally, and Fmail externally. With Facebook and email being as big as they are, what are the implications of the social giant's new product?

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