Stephanie Woods, Author at Search Engine People https://www.searchenginepeople.com/blog/author/stephanie-woods Canada's Search and Social Media Authority Mon, 03 Jun 2013 02:30:47 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Stephanie Woods, Author at Search Engine People https://www.searchenginepeople.com/blog/author/stephanie-woods 32 32 SEO 101: How to Optimize On-Site Videos https://www.searchenginepeople.com/blog/optimize-onsite-videos.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/optimize-onsite-videos.html#comments Thu, 03 Feb 2011 19:33:00 +0000 https://www.searchenginepeople.com/?p=11626 Learn the basic, essential steps to getting on-site videos ranked so they appear in Google's Universal Search.

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]]> https://www.searchenginepeople.com/blog/optimize-onsite-videos.html/feed 15 What is Google Local? https://www.searchenginepeople.com/blog/what-is-google-local.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-is-google-local.html#comments Wed, 03 Nov 2010 13:06:11 +0000 https://www.searchenginepeople.com/?p=8574 Google displays localized search results for specific searches and folds those results back in the regular search results page. So what is Google Local and what is Google Places?

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]]> https://www.searchenginepeople.com/blog/what-is-google-local.html/feed 1 Local Search 101: How to Obtain Top Results in Google Maps https://www.searchenginepeople.com/blog/local-search-101-how-to-obtain-top-results-in-google-maps.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/local-search-101-how-to-obtain-top-results-in-google-maps.html#comments Wed, 14 Apr 2010 13:00:31 +0000 http://www.seo-scoop.com/?p=3297 For the large majority of small businesses, local search is what you need to focus on in the online world. A huge part of local search is getting top listing in Google maps displayed in Google search results. For many clients these Google map results garner more clicks than regular search results. This is a [...]

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]]> https://www.searchenginepeople.com/blog/local-search-101-how-to-obtain-top-results-in-google-maps.html/feed 16 Louis Vuitton VS. Google: The Importance of Online Reputation Management https://www.searchenginepeople.com/blog/louis-vuitton-vs-google-the-importance-of-online-reputation-management.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 26 Mar 2010 11:52:31 +0000 https://www.searchenginepeople.com/?p=5897 After a long 7 years Google rang the victory bell over a trademark lawsuit with LMVH (responsible for the Louis Vuitton brand) this past Tuesday, March 23. Ever since this lawsuit caught my eye a while back I have been pondering why they decided to take this approach instead of doing the obvious: online reputation [...]

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]]> Marketing 101: Sell Benefits and Not Features https://www.searchenginepeople.com/blog/marketing-101-sell-the-benefits-and-not-the-features.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/marketing-101-sell-the-benefits-and-not-the-features.html#comments Wed, 10 Mar 2010 13:00:47 +0000 http://www.seo-scoop.com/?p=3166 Welcome to marketing 101. It is highly recognized in the marketing world that persuasive copy emphasizes benefits over features. Unfortunately many website owners do not take the time to sit down and figure out how they can connect to customers on an emotional level. Knowing that the latest widget is the best in its class [...]

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]]> https://www.searchenginepeople.com/blog/marketing-101-sell-the-benefits-and-not-the-features.html/feed 6 Website Redesign Checklist: SEO 101 https://www.searchenginepeople.com/blog/website-redesign-checklist-seo-101.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/website-redesign-checklist-seo-101.html#comments Thu, 25 Feb 2010 09:00:05 +0000 http://www.seo-scoop.com/?p=3132 The time has finally come to update your outdated website. Since you have this wonderful opportunity to start fresh, make sure you get off to the right start with the search engines. The following is a quick checklist of things you must remember when doing a site redesign. If you follow all of these steps, [...]

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]]> https://www.searchenginepeople.com/blog/website-redesign-checklist-seo-101.html/feed 11 What SEOs Ought to Know About HTML 5 https://www.searchenginepeople.com/blog/what-seos-ought-to-know-about-html-5.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-seos-ought-to-know-about-html-5.html#comments Wed, 10 Feb 2010 10:56:17 +0000 http://www.seo-scoop.com/?p=3066 It appears the era of HTML 5 is upon us. YouTube recently started offering a HTML 5 version of their video player (as opposed to Flash). Given the strong influence of Google - who happens to own YouTube - every online marketer should have some understanding of how HTML 5 will impact SEO in the [...]

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]]> https://www.searchenginepeople.com/blog/what-seos-ought-to-know-about-html-5.html/feed 18 What SEO’s Need to Know About Page Speed https://www.searchenginepeople.com/blog/what-seos-need-to-know-about-page-speed.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-seos-need-to-know-about-page-speed.html#comments Thu, 28 Jan 2010 12:55:01 +0000 https://www.searchenginepeople.com/?p=5692 There has been chatter lately about Google making page load speed an important part of their algorithm. For most of you, this shouldn’t be a huge concern. Or is it? After all, it’s nothing new. Usability studies have shown time and again that web users like speed. Not the kind that is a poor lifestyle [...]

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]]> https://www.searchenginepeople.com/blog/what-seos-need-to-know-about-page-speed.html/feed 9 My 2010 To Do List: A Quest for Improved Personal Branding. https://www.searchenginepeople.com/blog/my-2010-to-do-list-a-quest-for-improved-personal-branding.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/my-2010-to-do-list-a-quest-for-improved-personal-branding.html#comments Wed, 30 Dec 2009 09:57:56 +0000 http://www.seo-scoop.com/?p=2932 2010 is just around the corner. If you are new to the internet marketing biz, or trying to figure out ways to boost your personal online presence (and garner respect from potential clients or employers) these are things that you should either (a) already be doing, or (b) have on your to-do list for 2010. [...]

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]]> https://www.searchenginepeople.com/blog/my-2010-to-do-list-a-quest-for-improved-personal-branding.html/feed 8 How To Sitemap: Search Engine Submission https://www.searchenginepeople.com/blog/how-to-sitemap-search-engine-submission.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-sitemap-search-engine-submission.html#comments Wed, 04 Nov 2009 15:48:03 +0000 http://www.seo-scoop.com/?p=2638 When I was first learning how to submit XML sitemaps to search engines, I found all the information I needed, however, the information was spread out amongst several sources. My intention is to create a quick reference guide on how to submit your XML sitemap to all of the major search engines (in one convenient [...]

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