Stephen Moyers, Author at Search Engine People

How Blockchain Technology Is Changing Digital Marketing

Stephen Moyers — Thu, 19 Jul 2018 12:49:00 +0000

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockchain is set to adjust the way digital marketing occurs across all [...]

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Is Your Site Optimized for Google’s Mobile First Indexing?

Stephen Moyers — Mon, 25 Jun 2018 12:50:00 +0000

A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is searching from a desktop. Google’s [...]

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5 Ways to Overcome Customer Ad Fatigue

Stephen Moyers — Mon, 11 Dec 2017 13:49:00 +0000

Today, people have to wade through a sea of search hits before finding exactly what they’re looking for because of dynamic keyword insertion and other methods to get their page at the top of someone’s latest search. Everything looks the same, so people find simple ways to ignore or avoid them. So, how can [...]

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10 Things To Do On Social After A PR Crisis

Stephen Moyers — Thu, 09 Nov 2017 12:49:00 +0000

Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the importance of crisis management for [...]

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How to Use Facebook’s Dynamic Ads

Stephen Moyers — Mon, 18 Sep 2017 12:49:00 +0000

Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C companies to leverage the social media powerhouse in their advertising campaigns. Learn how to use [...]

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Developing Content for Niche vs. Mass Audiences

Stephen Moyers — Wed, 07 Dec 2016 13:47:00 +0000

Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If you have content, your company will rise. If you don’t have content, your company won’t [...]

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Creating Your Company Using $0

Stephen Moyers — Fri, 30 Sep 2016 12:52:00 +0000

If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a lot of hard work. Many entrepreneurs launch startups without spending a dime on the foundation [...]

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Setting Up Your Video Content Strategy

Stephen Moyers — Thu, 21 Jul 2016 12:56:00 +0000

It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to access the content. Video makes up a large percentage of Internet traffic, and it has [...]

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Quality Over Quantity In Personalized Digital Content Marketing

Stephen Moyers — Tue, 07 Jun 2016 12:47:00 +0000

The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the user’s lives, buying habits, and real-life concerns. Personalized experiences are crucial to effective marketing campaigns, [...]

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Think Outside the Text: How to Diversify Content for Better Visibility

Stephen Moyers — Tue, 26 Apr 2016 12:55:00 +0000

Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands out like a shining beacon [...]

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