Steve Eastlack, Author at Search Engine People

How To Make Social Media Work For Your Brand

Steve Eastlack — Wed, 13 Sep 2017 12:49:00 +0000

How well is your social media strategy working for you? Everyone knows that when used effectively, social media can be a powerful asset. But, there’s a vast difference between causally posting a blog article or two and a well thought out social media marketing strategy. Previously, I outlined a simple how-tosocial media playbook for [...]

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The Social Media Playbook For Small Business

Steve Eastlack — Fri, 07 Jul 2017 12:49:00 +0000

Are you looking for help when it comes to managing your brand’s social media presence? Perhaps you’ve been given this responsibility while also having to take care of your primary job? If you work for a smaller company with no dedicated social media manager, that’s often the case. While many people believe that managing [...]

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A Guide To Creating A Winning Content Marketing Playbook

Steve Eastlack — Tue, 14 Mar 2017 15:25:00 +0000

Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, "Big things have small beginnings." I’d like to expand upon this just a bit. All big ideas have small beginnings, but then transform into something extraordinary. This right here, [...]

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7 Quick-Win Tactics For Social Media Success

Steve Eastlack — Wed, 20 Jul 2016 12:53:00 +0000

As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn't easy. Growing your brand on social media demands patience. Increasing followers, page likes, and engagement doesn't occur overnight. The main obstacle lies [...]

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How To Create Content To Attract Social Shares

Steve Eastlack — Thu, 31 Mar 2016 12:55:00 +0000

Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is the topic I would like to explore here. How often your content gets shared is an [...]

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20 IFTTT Recipes To Master Social Media Marketing

Steve Eastlack — Mon, 05 Oct 2015 13:50:00 +0000

There are many aspects to digital marketing that require constant surveillance and monitoring, perhaps none more so than social media. In a day and age where customers go online, tweet at a company and respect a response instantly, it's quite a challenge to constantly be "on" social media if you're a marketer. This challenge only [...]

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10 Content Creation Tools To Streamline Your Process

Steve Eastlack — Fri, 26 Jun 2015 13:50:00 +0000

If there is one thing small businesses don't lack, it's access to a wide variety of tools to aide in the content creation process. The only true way to figure out which tool you enjoy using the most and find works best is to test them out. But, it helps to have a starting point [...]

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