Sumair Sattar, Author at Search Engine People

20 Basic HTML & CSS Tricks For Marketers

Sumair Sattar — Fri, 24 Apr 2015 13:55:11 +0000

Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to run to a developer. The two most commonly used technical skills for these tasks are [...]

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10 Digital Marketing Rules You Should Break (Explained with Memes)

Sumair Sattar — Tue, 19 Aug 2014 17:25:06 +0000

The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingly difficult to stand out. Testing and improving [...]

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4 Ways to Save Time with Marketing Automation

Sumair Sattar — Thu, 17 Jul 2014 17:25:46 +0000

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start - it's important to identify which tasks you can automate right off the bat, so that you have the time [...]

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22 Handy Browser Extensions Essential for any Digital Marketing Agency

Sumair Sattar — Tue, 10 Jun 2014 14:20:57 +0000

A co-worker recently showed me the Ghostery extension for Chrome while working on a client project. I was so fascinated that after I added it to my growing list of Chrome extensions - I went to create a post in our internal knowledge center about it. This led me to thinking - what other handy [...]

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Hubspot vs Silverpop: Battle of the Marketing Automation Systems

Sumair Sattar — Fri, 16 May 2014 13:25:30 +0000

IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and inevitably, I found myself comparing it to Hubspot, which I've been primarily using this past [...]

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6 Ways to Send Better Emails than your Competition

Sumair Sattar — Tue, 25 Feb 2014 18:28:05 +0000

Last year Gmail's tabs feature caused major concern for many marketers because it moved marketing emails out of a user's primary inbox. As of last week Google has also added an unsubscribe button to Gmail that will automatically appear in the header of marketing emails. All signs point to a world where email marketing [...]

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Hubspot vs. Eloqua: A User’s Perspective

Sumair Sattar — Fri, 31 Jan 2014 18:25:16 +0000

There are several key factors to consider when choosing the right marketing automation platform for your business: pricing, the size of your contacts database, the technical ability of your team, etc. Then there are some smaller intricacies that come to light once you've played around with the software for some time. Having worked with Eloqua [...]

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