Susan Hanshaw, Author at Search Engine People https://www.searchenginepeople.com/blog/author/susanhanshaw Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:47:57 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Susan Hanshaw, Author at Search Engine People https://www.searchenginepeople.com/blog/author/susanhanshaw 32 32 4 Tips to Maximize Customer Lifetime Value through Social Networking https://www.searchenginepeople.com/blog/4-tips-to-maximize-customer-lifetime-value-through-social-networking.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 08 Apr 2014 13:55:44 +0000 https://www.searchenginepeople.com/?p=8250 The social media frontier of today holds the opportunity to develop contact strategies for Facebook and Twitter with similar precision and discipline that direct marketers have brought to a science over the years. If you are a brand that markets directly to your customers, consider the opportunity to build a social network contact strategy. Here [...]

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]]> Retail Prospecting Case Study: Twitter Search Fueled by 1:1 Marketing https://www.searchenginepeople.com/blog/retail-prospecting-case-study-twitter-search-fueled-by-11-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 24 Jan 2011 13:35:23 +0000 https://www.searchenginepeople.com/?p=11206 I recently compiled the results of a Twitter direct marketing campaign whose goal was to drive traffic to a single retail location. I call it a direct campaign because our strategy was not about mass broadcasting. Instead we were using Twitter search to identify targeted prospects who we reached out to via Twitters @Mentions feature. [...]

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]]> Facebook Halts Social Data Append Opportunities: Direct Marketers Lose https://www.searchenginepeople.com/blog/facebook-halts-social-data-append-opportunities-direct-marketers-lose.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/facebook-halts-social-data-append-opportunities-direct-marketers-lose.html#comments Mon, 27 Dec 2010 11:04:46 +0000 https://www.searchenginepeople.com/?p=10364 RapLeaf, one of the largest social data providers, has been banned from mining social data on Facebook. This denial of access by Facebook has opened the flood gates for other social networks to put a stop to the practice of selling social data. How did direct marketers lose one of the most valuable information strategies [...]

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]]> https://www.searchenginepeople.com/blog/facebook-halts-social-data-append-opportunities-direct-marketers-lose.html/feed 2 4 Tips for Integrating Social + Email Triggered Messaging https://www.searchenginepeople.com/blog/oscial-event-messaging.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 01 Nov 2010 09:54:37 +0000 https://www.searchenginepeople.com/?p=8566 How to use social events -- social moments -- to trigger a message prompting the recipient to action.

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]]> Measure Your Marketing Efforts: Capture and Create Keycodes https://www.searchenginepeople.com/blog/measure-your-marketing-efforts-capture-and-create-keycodes.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/measure-your-marketing-efforts-capture-and-create-keycodes.html#comments Thu, 24 Jun 2010 12:26:47 +0000 https://www.searchenginepeople.com/?p=6330 Having grown up in the subscription and later the catalog marketing worlds, one basic concept permeated everything we did. Every effort, every offer, every list and every test is assigned a key code, an alpha-numeric code that enable results to be tracked, measured, and attributed to the source from which the customer acquisition or sale [...]

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