Tamara Freethy, Author at Search Engine People

Why You Should A/B Test Landing Pages When Running Digital Ads

Tamara Freethy — Mon, 14 Jul 2025 20:44:14 +0000

Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you're investing in Google Ads, Meta Ads, Microsoft Ads, or building your visibility through SEO, where users land after they click matters – a lot. A high-performing [...]

The post Why You Should A/B Test Landing Pages When Running Digital Ads appeared first on Search Engine People.

Selling Stakeholders on Offline Tracking and CRM Integration

Tamara Freethy — Tue, 17 Dec 2024 16:56:39 +0000

When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing in offline tracking and integrating your [...]

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