Tanner Christensen, Author at Search Engine People

How To Manage Your Social Profiles When You’re Strained For Time

Tanner Christensen — Wed, 18 Jan 2012 17:25:13 +0000

Whether you're a huge online success, or someone who's merely finding their way: take the time to figure out a social strategy that works, but remember above all else: the part of social networking that makes it so great is YOU.

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The Art of Driving Content: Speed vs. Quality

Tanner Christensen — Mon, 16 Jan 2012 17:25:31 +0000

When you rush into things you tend to overlook details that matter. Like riding a motorcycle 90 MPH into a city and failing to notice the large pothole rapidly approaching, trying to race through SEO is the quickest way to get hurt. We were on a tight schedule earlier this year, when my team launched [...]

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3 key differences between Google+ and Facebook/Twitter

Tanner Christensen — Mon, 05 Dec 2011 17:50:33 +0000

What network should you chose to focus your time and money on depends, obviously, on your audience (more bloggers and online marketers use Twitter, for example).

One way you can identify where your audience might be hanging out online is to first identify the key differences between each of the major social networks. While the box on the outside of each network might look the same, inside there's quite a number of vitally important distinctions.

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What happens when links don’t matter anymore? [SEO Theory]

Tanner Christensen — Thu, 10 Nov 2011 16:34:44 +0000

When it's much easier to simply post a link to Facebook than it is to blog about a photo or video or interesting article, will the search engines see this as a critical time to shift the way they rank websites and will social interaction suddenly become the “go to” for higher rankings?

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Three Ways to Be a Social Media Power Player

Tanner Christensen — Thu, 13 Oct 2011 12:34:41 +0000

Building a social network will take time...

Unless you use some one of the following strategies for getting your social networking right, of course

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Understanding Content & The People Who Like It So You Can Rank Better

Tanner Christensen — Thu, 15 Sep 2011 15:34:00 +0000

What matters is community - not just a few fans who “like” your posts on Facebook.

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How To Make An Infographic (& Market It)

Tanner Christensen — Thu, 14 Jul 2011 12:34:20 +0000

Infograhics are hot and happening. How can you make and market one?

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If Twitter is broken, it’s all our fault.

Tanner Christensen — Thu, 26 May 2011 12:59:45 +0000

Even when it was first experiencing the throws of being a new, rapidly growing business, Twitter was already in trouble. Despite a massive spike in new registerations on the site during the site's infancy, there was a big problem: nobody was sticking around. Nearly a year ago, in April 2009, the retention rate for new [...]

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How To Use Real Searches From Real People For Keyword Research

Tanner Christensen — Thu, 19 May 2011 12:04:59 +0000

Real people search the web for your products and services in ways that seem astoundingly ineffective to you, the expert. Learn from those real, everyday searches and incorporate them into your keyword strategy.

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