Taylor Pratt, Author at Search Engine People

The Website Redesign Process for SEO, Part 1: Goals

Taylor Pratt — Tue, 13 Dec 2011 14:25:49 +0000

When you hear the word "redesign" you mostly likely feel a wave of anxiety come crashing onto you as you think about the upcoming battles you'll have with coworkers, the enormous time investment, and of course the work itself to make it successful. Take a deep breath and let's take this one step at a time. We'll be walking through six steps in total for this redesign process, focusing today on step 1, Goals.

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How often should you be reporting to your clients?

Taylor Pratt — Tue, 31 May 2011 15:02:00 +0000

How often should you communicate with your client in an official manner

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Getting the most out of your SEO team

Taylor Pratt — Tue, 03 May 2011 12:23:00 +0000

Simple strategies to bring an SEO team together and help them function at peak.

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Nailing Your Social Media Sales Pitch

Taylor Pratt — Tue, 19 Apr 2011 12:02:00 +0000

The four elements of the social media sales pitch

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The Keys to the SEO Sales Pitch: Preparation and Clarity

Taylor Pratt — Tue, 05 Apr 2011 18:06:00 +0000

How to effectively prepare to sell SEO

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4 Essential WordPress Link Building Plugins

Taylor Pratt — Tue, 22 Mar 2011 12:20:00 +0000

Don't let any link juice or any link opportunity go to waste and automate where you can with these highly effective WordPres plugins.

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The Seven Forgotten Keyword Research Sources

Taylor Pratt — Tue, 08 Feb 2011 16:39:45 +0000

Despite how important of a role keyword research plays in our everyday online marketing campaigns, too many people all but skip the in-depth research that can be necessary to really find the best terms to target. Most people turn to the usual suspects: Keyword research tools Analytics Competitors Site search Now, let me first clarify [...]

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The Agency SEO Process – Part 2

Taylor Pratt — Tue, 30 Nov 2010 13:01:29 +0000

Putting efficient agency-style processes in place and executing them.

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The Agency SEO Process – Part 1

Taylor Pratt — Tue, 16 Nov 2010 10:05:50 +0000

One of the questions I get asked the most is what my process is for SEO. It's a tough question to answer because it really comes down to how much control you'll have over the process and whether or not your time restrained. My SEO process is completely different for my own sites then for [...]

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The Secret to Getting Approval for Targeting the Right Keywords

Taylor Pratt — Tue, 19 Oct 2010 16:21:20 +0000

Keyword research can be quite technical, quite theoretical. How do you convey your specialized knowledge in such a way that the keywords you know should be targeted, will be approved by your boss or by your client?

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