Tyler Calder, Author at Search Engine People https://www.searchenginepeople.com/blog/author/tbonecalder Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:07:24 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Tyler Calder, Author at Search Engine People https://www.searchenginepeople.com/blog/author/tbonecalder 32 32 GA Dashboards: The End to Making Bad Marketing Decisions https://www.searchenginepeople.com/blog/925-custom-google-analytics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/925-custom-google-analytics.html#comments Thu, 21 Aug 2014 13:25:29 +0000 https://www.searchenginepeople.com/?p=49416 I hate "standard" reporting. They more or less act solely as evidence that something happened the month prior. They don't make us any better at our jobs and they don't add a tremendous amount of value to our decision making process. Quite simply, so called standard reporting sucks. As marketers, let's do better. We need [...]

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]]> https://www.searchenginepeople.com/blog/925-custom-google-analytics.html/feed 2 Shopping Cart Abandonment: 7 Kick-Ass Tactics To Bring Shoppers Back https://www.searchenginepeople.com/blog/925-prevent-shopping-cart-abandonment.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 01 May 2014 13:25:13 +0000 https://www.searchenginepeople.com/?p=45744 I have a fear of abandonment. It's true. I wake up in a cold sweat some nights, knowing that somewhere, someone has left something in one of our client's shopping carts..... and then they walked away. It breaks my heart. The worst part? It happens, on average, 67.91% of the time. There isn't just one [...]

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]]> How To Target Gmail As a Place To Display Your Ads https://www.searchenginepeople.com/blog/gmail-ads-placement.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 16 Feb 2011 17:54:59 +0000 https://www.searchenginepeople.com/blog/gmail-ads-placement.html Google has an option for their PPC ads that allows you to turn on or off the ability for your ads to show when email in Gmail uses words that correspond to the keywords the advertiser is targeting.  How are ads placed on Gmail? Gmail is part of Googles Content Network (Display Network as its [...]

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]]> SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display https://www.searchenginepeople.com/blog/ses-toronto-2010-driving-customers-through-the-purchase-funnel-dispelling-the-myths-of-display.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 10 Jun 2010 17:45:37 +0000 https://www.searchenginepeople.com/?p=6275 We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel.... with a little help from our friend, Display. So, why Search and Display Together? Bring new prospective customers into the Purchase Funnel Target customers at key touch points [...]

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]]> Targeting Placements ‘Above the Fold’ on Google’s Content Network https://www.searchenginepeople.com/blog/targeting-placements-above-the-fold-on-googles-content-network.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/targeting-placements-above-the-fold-on-googles-content-network.html#comments Fri, 05 Mar 2010 21:58:46 +0000 https://www.searchenginepeople.com/?p=5816 Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.

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]]> https://www.searchenginepeople.com/blog/targeting-placements-above-the-fold-on-googles-content-network.html/feed 2 5 Steps to Going Mobile with Your PPC Campaign https://www.searchenginepeople.com/blog/5-steps-to-going-mobile-with-your-ppc-campaign.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/5-steps-to-going-mobile-with-your-ppc-campaign.html#comments Wed, 03 Mar 2010 11:29:05 +0000 https://www.searchenginepeople.com/?p=5795 A look at how to jump start a mobile paid search campaign in 5 easy steps.

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]]> https://www.searchenginepeople.com/blog/5-steps-to-going-mobile-with-your-ppc-campaign.html/feed 2 My 3 PPC Resolutions – Why 2010 Will be Defined by Mobile, Facebook and the Website Optimizer https://www.searchenginepeople.com/blog/my-3-ppc-resolutions-why-2010-will-be-defined-by-mobile-facebook-and-the-website-optimizer.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/my-3-ppc-resolutions-why-2010-will-be-defined-by-mobile-facebook-and-the-website-optimizer.html#comments Fri, 08 Jan 2010 12:19:12 +0000 https://www.searchenginepeople.com/?p=5611 We are now 8 days into 2010 and I have yet to put forth my New Years resolutions. I know what youre thinking " What kind of person doesnt put together a list of items which they will emphatically try and convince themselves (and others) that theyll actually follow through on? I really cant imagine [...]

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]]> https://www.searchenginepeople.com/blog/my-3-ppc-resolutions-why-2010-will-be-defined-by-mobile-facebook-and-the-website-optimizer.html/feed 4 PPC Adventure Land – Testing Out the New AdWords Sitelinks https://www.searchenginepeople.com/blog/ppc-adventure-land-testing-out-the-new-adwords-sitelinks.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/ppc-adventure-land-testing-out-the-new-adwords-sitelinks.html#comments Thu, 10 Dec 2009 19:46:19 +0000 https://www.searchenginepeople.com/?p=5535 A look into the new AdWords Ad Sitelinks feature, and how it can help you in your quest for better performing PPC campaigns!

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]]> https://www.searchenginepeople.com/blog/ppc-adventure-land-testing-out-the-new-adwords-sitelinks.html/feed 2 SES Toronto 2009: Why You Need Great Quality Scores! https://www.searchenginepeople.com/blog/ses-toronto-2009-why-you-need-great-quality-scores.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 09 Jun 2009 19:40:48 +0000 https://www.searchenginepeople.com/?p=3792 A look at Quality Scores, and how that impacts your costs and ROI.

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]]> SES Toronto 2009: Canada Specific SEO & PPC Issues https://www.searchenginepeople.com/blog/ses-toronto-2009-canada-specific-seo-ppc-issues.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/ses-toronto-2009-canada-specific-seo-ppc-issues.html#comments Tue, 09 Jun 2009 18:45:41 +0000 https://www.searchenginepeople.com/?p=3790 A look at the issues we as Canadian's face in our SEO and PPC endeavors.

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