The Doug, Author at Search Engine People

Match and Game! Google Automatic Keyword Match

The Doug — Thu, 25 Sep 2008 13:56:55 +0000

So there I was, minding my own business, when all of a sudden I had a conversion on one of my campaigns (ALWAYS exciting) but I couldn't attribute it to any of the keywords in the adgroup it was showing up for. "Well! How can THAT be?!", says I. After running a search query to [...]

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Cuil Takes A Licking – Will It Keep On Ticking?

The Doug — Thu, 31 Jul 2008 15:36:08 +0000

Image courtesy: scribblesandwords.com Time is not on the side of Cuil.com, the newest behemoth search engine which is boasts searching 121,617,892,992 web pages (at time of writing this). Upon giving it a try, as anyone should, I find that it seems to be fraught with error and a graphic free-for-all for returning relevant results. Will I write [...]

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Microsoft adCenter – Where’s The Revenue?

The Doug — Thu, 27 Mar 2008 16:43:18 +0000

So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue. Google AdWords will break it down nicely for you with conversion types, being leads, sales, sign-ups, and other, complete with revenue dollars generated from paid search ads in AdWords. It's quite a beautiful thing, but [...]

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Virtual Reality – Microsoft Office Live

The Doug — Thu, 20 Mar 2008 16:44:32 +0000

...and then progress dictated that all things need to be accessible online, so Microsoft (MSFT) created Office Live - a suite of services for small businesses. Image courtesy www.di.net Now unlike what the name suggests, this is NOT an online version of Microsoft's suite of office software such as Word, Excel, PowerPoint, etc, but instead [...]

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Affiliate Marketing – How many people are in YOUR marketing Department?

The Doug — Wed, 23 Jan 2008 20:37:05 +0000

Affiliate Marketing today is so much more than what it used to be, when simply having someone place your banner on their website to drive traffic was the norm. Back in the day, your banner would catch someones eye, they would click on it, and you would pay the person displaying your banner for each [...]

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Microsoft User Monitoring System – Workplace Assistant or Terminator?

The Doug — Fri, 18 Jan 2008 18:16:01 +0000

Microsoft has applied for a patent on technology that will enable computers to monitor user behavior "to facilitate managing and optimising the utilisation of various system resources". How scary is this and what kind of seeds are we planting for our employment futures? Courtesy www.technovelgy.com Lets look at it objectively. Using infra-red sensors to measure [...]

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I’ll take coupons for $500!

The Doug — Fri, 11 Jan 2008 20:13:38 +0000

Coupons are BIG BUSINESS on the internet today, and understandably so with more and more merchants trying to drive traffic to their websites. Not only does it provide a nice incentive for shoppers to "shop from home", but it also gives the merchant a way of tracking and measuring the success of their efforts. Just one [...]

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