Tom Demers, Author at Search Engine People https://www.searchenginepeople.com/blog/author/tom-demers Canada's Search and Social Media Authority Wed, 22 Oct 2014 16:28:34 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Tom Demers, Author at Search Engine People https://www.searchenginepeople.com/blog/author/tom-demers 32 32 How to Find Just One Link for Your Site https://www.searchenginepeople.com/blog/build-one-link.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/build-one-link.html#comments Tue, 04 Dec 2012 14:25:47 +0000 https://www.searchenginepeople.com/?p=32521 Build your links one at a time.

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]]> https://www.searchenginepeople.com/blog/build-one-link.html/feed 2 Link Building After Penguin https://www.searchenginepeople.com/blog/link-building-after-penguin.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/link-building-after-penguin.html#comments Tue, 03 Jul 2012 13:25:10 +0000 https://www.searchenginepeople.com/?p=28628 Google is constantly releasing updates to its algorithm, and these updates can frequently devalue certain link building tactics that had previously worked well. The latest major instance of this type of update was Penguin. There have been a lot of great posts about what Penguin is, why it came about, and how you can recover [...]

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]]> https://www.searchenginepeople.com/blog/link-building-after-penguin.html/feed 9 Can I Use Pinterest To Build Links? https://www.searchenginepeople.com/blog/pinterest-link-value.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/pinterest-link-value.html#comments Tue, 15 May 2012 13:25:00 +0000 https://www.searchenginepeople.com/?p=27095 Pinterest is growing really, really fast. As with all things that generate a lot of traffic and lot of sharing it's become a focal point for SEOs looking to distribute content to wide audiences and build links. The first, most fundamental question here is: can you actually build links using Pinterest?

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]]> https://www.searchenginepeople.com/blog/pinterest-link-value.html/feed 20 Five Tools for More Efficient Link Outreach https://www.searchenginepeople.com/blog/efficient-link-tools.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/efficient-link-tools.html#comments Thu, 16 Feb 2012 17:25:05 +0000 https://www.searchenginepeople.com/?p=25007 As with anything else you'll want to make sure that each of these tools fit with your workflow, but in aggregate piecing together multiple of these tools for outreach has greatly improved efficiency and productivity in our link building outreach process, and likely will with yours as well.

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]]> https://www.searchenginepeople.com/blog/efficient-link-tools.html/feed 3 How to Get Links from Customers & Vendors https://www.searchenginepeople.com/blog/how-to-get-links-from-customers-vendors.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 27 Dec 2011 14:25:36 +0000 https://www.searchenginepeople.com/?p=22120 Look at any comprehensive list of link building techniques and you'll find something along the lines of get links from vendors or as your customer for a link. The trick, of course, is in how you frame that question. You certainly dont want to just shoot off an Email asking for a link on the [...]

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]]> Five Reasons Your Keyword Tool May Be Lying to You (And Ours Might Too…) https://www.searchenginepeople.com/blog/five-reasons-your-keyword-tool-may-be-lying-to-you-and-ours-might-too.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/five-reasons-your-keyword-tool-may-be-lying-to-you-and-ours-might-too.html#comments Thu, 24 Sep 2009 11:16:28 +0000 https://www.searchenginepeople.com/?p=4978 At WordStream, we recently released a Free Keyword Tool. Then we told people not to trust it. Sounds a bit contradictory, but let me explain… One of the most common search marketing mistakes I see people make is in trusting the wrong tools and data points. The best (or maybe worst) example of this is [...]

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]]> https://www.searchenginepeople.com/blog/five-reasons-your-keyword-tool-may-be-lying-to-you-and-ours-might-too.html/feed 13 How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions https://www.searchenginepeople.com/blog/how-to-write-ppc-ad-copy-four-templates.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-write-ppc-ad-copy-four-templates.html#comments Wed, 20 May 2009 13:50:34 +0000 https://www.searchenginepeople.com/?p=3245 Ad copy is one of the most important elements of a successful PPC campaign: successfully crafting and optimizing ad text will often make or break a paid search campaign. But creating and testing PPC ad copy is difficult. You have to take several factors into account: Not a lot of room to message " The [...]

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