Unmana Datta, Author at Search Engine People https://www.searchenginepeople.com/blog/author/unmanadatta Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:35 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Unmana Datta, Author at Search Engine People https://www.searchenginepeople.com/blog/author/unmanadatta 32 32 Outsourcing Marketing Without Losing Your Voice https://www.searchenginepeople.com/blog/outsourcing-marketing-brand.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/outsourcing-marketing-brand.html#comments Wed, 13 May 2015 13:55:58 +0000 https://www.searchenginepeople.com/?p=17988 Once you give the reigns of content, marketing, branding, or social media out of hand, how do you ensure your company's brand,voice and style aren't compromised?

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]]> https://www.searchenginepeople.com/blog/outsourcing-marketing-brand.html/feed 3 Create Your Content Marketing Plan By Answering These 25 Questions https://www.searchenginepeople.com/blog/925-content-marketing-plan.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/925-content-marketing-plan.html#comments Tue, 11 Feb 2014 14:25:03 +0000 https://www.searchenginepeople.com/?p=44585 Are you working on your content marketing plan? Use these 25 questions to figure out what your plan should include:   1. What is your business strategy? 2. What products do you want to focus on? 3. What markets do you want to reach out to, including prospects, employees, investors, influencers? 4. What brand strengths [...]

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]]> https://www.searchenginepeople.com/blog/925-content-marketing-plan.html/feed 2 What Marketing Stats Should You Measure for Your Next Campaign? https://www.searchenginepeople.com/blog/what-marketing-stats-should-you-measure-for-your-next-campaign.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 11 Oct 2013 13:25:14 +0000 https://www.searchenginepeople.com/?p=42400 How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure? Let's take it step by step. Set Targets For Your Marketing Funnel You know about the marketing funnel: the steps [...]

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]]> How To Know Your Visitors and Followers https://www.searchenginepeople.com/blog/how-to-know-your-visitors-and-followers.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-know-your-visitors-and-followers.html#comments Thu, 29 Aug 2013 13:25:03 +0000 https://www.searchenginepeople.com/?p=41604 In my last post here, I wrote about defining your target audience and making sure your marketing content is targeted to them. I mentioned that you should analyze your website visitors and social media followers to see if the audience you are getting matches your target customer profile. Let's dive deeper into how to do [...]

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]]> https://www.searchenginepeople.com/blog/how-to-know-your-visitors-and-followers.html/feed 1 How Do You Decide On Your Target Audience (And How Well Do You Know Them)? https://www.searchenginepeople.com/blog/how-do-you-decide-on-your-target-audience-and-how-well-do-you-know-them.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-do-you-decide-on-your-target-audience-and-how-well-do-you-know-them.html#comments Tue, 04 Jun 2013 14:25:47 +0000 https://www.searchenginepeople.com/?p=38533 This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)? This is usually said in response to my asserting fiercely that you should have a [...]

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]]> https://www.searchenginepeople.com/blog/how-do-you-decide-on-your-target-audience-and-how-well-do-you-know-them.html/feed 1 10 Steps to Moving Your Site to A New Domain https://www.searchenginepeople.com/blog/10-steps-to-moving-your-site-to-a-new-domain.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/10-steps-to-moving-your-site-to-a-new-domain.html#comments Mon, 18 Mar 2013 17:25:42 +0000 https://www.searchenginepeople.com/?p=34519 We just moved our site to a new domain, and while the process was a pain, it's done now and with no major issues. Here is how we did it -- and if I missed something, I hope you'll let me know! 1: Prepare for the Worst Take a complete backup of your site. Make [...]

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]]> https://www.searchenginepeople.com/blog/10-steps-to-moving-your-site-to-a-new-domain.html/feed 2 7 Ways to Make Your Blog Posts More Readable https://www.searchenginepeople.com/blog/7-ways-to-make-your-blog-posts-more-readable.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/7-ways-to-make-your-blog-posts-more-readable.html#comments Mon, 28 Jan 2013 17:25:00 +0000 https://www.searchenginepeople.com/?p=33973 Do us all yourself a favor and make your blog posts easier to read, okay? How, you ask? I'm happy to tell you! 1: Break It Up No one reads anymore: we skim. So give us headings and bulleted or numbered lists. Give us headings as numbered lists. Give us short paragraphs and sentences. Use [...]

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]]> https://www.searchenginepeople.com/blog/7-ways-to-make-your-blog-posts-more-readable.html/feed 4 The 13-Step Formula to Writing Blog Posts https://www.searchenginepeople.com/blog/blog-post-formula.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/blog-post-formula.html#comments Wed, 21 Nov 2012 14:25:00 +0000 https://www.searchenginepeople.com/?p=32168 Writing, blogging, isn't about being creative or waiting for the muse to strike. It's as easy as following a formula.

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]]> https://www.searchenginepeople.com/blog/blog-post-formula.html/feed 1 How Bad Content Is Ruining SEO https://www.searchenginepeople.com/blog/how-bad-content-is-ruining-seo.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-bad-content-is-ruining-seo.html#comments Mon, 17 Sep 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=30146 For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here's a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow.

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]]> https://www.searchenginepeople.com/blog/how-bad-content-is-ruining-seo.html/feed 11 10 Easy Ways to Find Blog Post Topics https://www.searchenginepeople.com/blog/10-easy-ways-to-find-blog-post-topics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/10-easy-ways-to-find-blog-post-topics.html#comments Fri, 07 Sep 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=29088 Sometimes you're slumped; what to write about this time? This week? This month?

But getting ideas -- the right ideas can be very easy. Here are 10 ways to do it quickly and effectively.

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