Victoria Hoffman, Author at Search Engine People https://www.searchenginepeople.com/blog/author/v-hoffman Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:51:23 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Victoria Hoffman, Author at Search Engine People https://www.searchenginepeople.com/blog/author/v-hoffman 32 32 How To Do Twitter Advertising – Part 1: Objective https://www.searchenginepeople.com/blog/925-twitter-advertising-howto-part-one.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 27 Oct 2014 14:25:32 +0000 https://www.searchenginepeople.com/?p=54318 Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is just one example of how to take [...]

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]]> Why Your Facebook Reach Is Declining https://www.searchenginepeople.com/blog/925-facebook-ambassador-reach.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 15 May 2014 13:25:29 +0000 https://www.searchenginepeople.com/?p=47280  Via Edgerank Checker When it comes to organic reach: it's not (entirely) you... it's Facebook. Recent data from EdgeRank Checker shows that a Facebook Page's organic reach per fan has declined from 16% in February 2012 to just 6.51% as of March 2014, confirming that brands will have to put more resources into their [...]

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]]> How To Write A Blog Post In 1 Hour https://www.searchenginepeople.com/blog/430-writing-in-1-hour.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/430-writing-in-1-hour.html#comments Mon, 20 Jan 2014 21:30:33 +0000 https://www.searchenginepeople.com/?p=44301 In an age of Google alerts, RSS feeds and trending topics, industry news travels faster than ever. Chances are, you or your company have been hit with a breaking news blast and needed to jump at the opportunity to keep your online community in-the-know. Or, your superb inbound strategy has been bringing in so many [...]

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]]> https://www.searchenginepeople.com/blog/430-writing-in-1-hour.html/feed 4 8 Tips for Optimizing Images For Your Website, Blog & Social Media https://www.searchenginepeople.com/blog/900-optimized-web-images.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/900-optimized-web-images.html#comments Thu, 19 Dec 2013 14:00:04 +0000 https://www.searchenginepeople.com/?p=43503 On the 8th Day of Content, we give you 8 tips for optimizing images on your website, blog, and social media. More exciting than eight maids a-milking? Definitely.   According to MDG Advertising, articles with images get 94% more views. If that statistic isnt enough to convince you to optimize your images, consider how images [...]

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]]> https://www.searchenginepeople.com/blog/900-optimized-web-images.html/feed 3 2 Rules For GIF Marketing https://www.searchenginepeople.com/blog/12-days-christmas-gif-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/12-days-christmas-gif-marketing.html#comments Fri, 13 Dec 2013 14:00:15 +0000 https://www.searchenginepeople.com/?p=43481 In case you missed out yesterday, we began a new blog series entitled The 12 Days of Content. Over the next 11 days, well be gifting you with some great tips for optimizing your content. On the first day, we gave you the #1 tip for creating awesome videos. On this second day, we give [...]

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]]> https://www.searchenginepeople.com/blog/12-days-christmas-gif-marketing.html/feed 2 Twitter Ads Available in Canada https://www.searchenginepeople.com/blog/twitter-ads-available-in-canada.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 15 Nov 2013 14:59:41 +0000 https://www.searchenginepeople.com/?p=42966 Brace yourselves, Canadians: Twitter Ads are coming to a timeline near you. Post IPO-Twitter officially announced yesterday that its self-serve ad platform would now be available to small and medium sized businesses (SMBs) in Canada, the UK and Ireland. Of course, Twitter hasn't been completely devoid of advertisements for Canadian users -- we've been on [...]

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