Victoria Klochkova, Author at Search Engine People

The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In

Victoria Klochkova — Mon, 23 Jul 2018 12:49:00 +0000

It can be hard to decipher Google's actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few months later, assuring us that [...]

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How The Right Use Of Visuals Can Boost Landing Page Conversion

Victoria Klochkova — Fri, 20 Jul 2018 12:49:00 +0000

1. Demonstrate Your Product In Use Your visitors don’t want the description of your product or the assurance of its awesomeness – they want to see how it looks when it is being used. Use large images to demonstrate it. It can be an image of a product by itself (or with the emphasis [...]

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Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Victoria Klochkova — Fri, 09 Feb 2018 13:49:00 +0000

Today's knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is unavailable to those who have [...]

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Brand Awareness Tracking: Measure Your Marketing Efforts

Victoria Klochkova — Wed, 10 Jan 2018 13:49:00 +0000

According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to increase the brand awareness of [...]

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Website Marketing Design Testing 101

Victoria Klochkova — Wed, 08 Nov 2017 12:49:00 +0000

Website design testing is an essential step in your marketing strategy as it allows you to find the most efficient combination of elements. This will have a direct impact on the success of your entire marketing strategy. A great design equals great user experience, which, in turn, leads to more conversions. You also have [...]

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4 Real Time Uses Of Chatbots In Social Media Marketing

Victoria Klochkova — Thu, 31 Aug 2017 12:49:00 +0000

During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn't involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities for enhancing customer service and [...]

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8 Out of 10 People Forget Branded Content In 3 Days

Victoria Klochkova — Thu, 27 Jul 2017 14:42:04 +0000

Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more than 3 days after interacting with [...]

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Optimizing YouTube For E-commerce In 2017

Victoria Klochkova — Fri, 05 May 2017 12:53:00 +0000

As broadband Internet becomes more widespread and accessible across the world, the share of video content is rapidly and inevitably growing. The majority of users regard video as the easiest medium to perceive. It is only natural, then, that YouTube, being the best-known video sharing service, is an incredibly important tool for any online marketer. [...]

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Viral Content Marketing Campaign Checklist

Victoria Klochkova — Thu, 19 Jan 2017 14:55:00 +0000

Admit it, you’ve definitely dreamed of launching a marketing campaign that will go viral. Every business owner wants to get the boost in popularity such an accomplishment will provide, but only a few manage to succeed. Why? Surprisingly, there isn’t any ‘magical formula’ for viral content. What you actually need to do in order to [...]

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