Wayne Barker, Author at Search Engine People https://www.searchenginepeople.com/blog/author/waynebarker Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:15:15 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Wayne Barker, Author at Search Engine People https://www.searchenginepeople.com/blog/author/waynebarker 32 32 Using Buzzsumo for Building Outreach Lists https://www.searchenginepeople.com/blog/925-buzzsumo-outreach-tool.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 17 Mar 2014 14:43:25 +0000 https://www.searchenginepeople.com/?p=45021 So you have created, or are planning on making, an awesome piece of content. You know, the kind that Matt Cutts will love; its informative, its funny, it looks brilliant and its going to make you niche famous ;) Maybe. Having great content is not enough. You also need to make sure you have an [...]

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]]> What To Ask Of Your Link Builders in 2014 https://www.searchenginepeople.com/blog/925-link-building-2014.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/925-link-building-2014.html#comments Tue, 21 Jan 2014 14:25:02 +0000 https://www.searchenginepeople.com/?p=44041 Photo by jcburns If you own your own business and do online marketing in any capacity then there is a good chance that you are undertaking link building in some capacity. The odds are that this isn't carried out by yourself. You either have someone in house who is doing the work or [...]

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]]> https://www.searchenginepeople.com/blog/925-link-building-2014.html/feed 5 Project Management – How We Do It https://www.searchenginepeople.com/blog/project-management-how-we-do-it.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 13 Dec 2013 19:25:00 +0000 https://www.searchenginepeople.com/?p=43362 It doesn't matter whether you are agency side or in-house when it comes to online marketing campaigns. You cant get away from a simple truth; online marketing is now a complicated beast. At any one time you are likely to be working on technical SEO, content marketing, link building, outreach, social media, PPC, CRO, paid [...]

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]]> Prolific Search Marketing Blogger Reveals The Quick Method To Beat Creative Block https://www.searchenginepeople.com/blog/prolific-search-marketing-blogger-reveals-the-quick-method-to-beat-creative-block.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 20 Nov 2013 18:25:08 +0000 https://www.searchenginepeople.com/?p=42904 We have to continually be jumping off cliffs and developing our wings on the way down.Kurt Vonnegut There are plenty of blog posts out there that give out tips on how to get past creative block. But not that many of them are actually that actionable. Take this post that appeared on lifehacker a year [...]

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]]> The Devils in the Detail – Which Parts Of Your Site Are You Neglecting? https://www.searchenginepeople.com/blog/the-devils-in-the-detail-which-parts-of-your-site-are-you-neglecting.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 22 Oct 2013 13:25:45 +0000 https://www.searchenginepeople.com/?p=42424 When you set about creating your site you probably had a clear vision. You had it all set out on paper. You'd thought of everything. Your service pages were designed with conversion in mind and you had added some great calls to action. Your home page was striking - a picture of aesthetic beauty. You [...]

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]]> 4 Quick Ways To Find An Email Address and Other Contact Details https://www.searchenginepeople.com/blog/4-quick-ways-to-find-an-email-address-and-other-contact-details.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 23 Jul 2013 13:25:53 +0000 https://www.searchenginepeople.com/?p=41000 If you are conducting outreach for content that you have built on your site you need to make sure that you are contacting the right people in the right way. Digging out elusive emails can be a frustrating job. Whilst there is no substitute for searching through a site by hand there is something to [...]

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]]> How To Spot Your Potentially Harmful Links https://www.searchenginepeople.com/blog/how-to-spot-your-potentially-harmful-links.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-spot-your-potentially-harmful-links.html#comments Wed, 26 Jun 2013 13:25:21 +0000 https://www.searchenginepeople.com/?p=40538 The story is becoming commonplace. It goes something like this. 4 years ago you decided that you wanted to see if you could get more enquiries/traffic/conversions/revenue from your website or your company's website. You did some investigation or you delegated it to your marketing team and maybe went on a few SEO courses or you [...]

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]]> https://www.searchenginepeople.com/blog/how-to-spot-your-potentially-harmful-links.html/feed 6 Using Buzzstream’s BuzzBar With Link Prospector https://www.searchenginepeople.com/blog/using-buzzstreams-buzzbar-with-link-prospector.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 24 May 2013 13:25:28 +0000 https://www.searchenginepeople.com/?p=37494 BuzzStream has always been a great tool for collecting and organising your link prospecting and outreach. It did, however, suffer a little in the fact that you had to navigate away from it to qualify the sites that you had on your list. This resulted in a lot of back and forth as you checked [...]

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]]> Managing Your Time And Projects With Trello https://www.searchenginepeople.com/blog/managing-your-time-and-projects-with-trello.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 30 Apr 2013 14:25:05 +0000 https://www.searchenginepeople.com/?p=36518 Whether you are doing your own online marketing, working in house or working as part of team you need to be organised. To get projects completed we all need a solid way of organising how time is spent and how it is progressing. When planning a larger project or several different smaller projects contained therein [...]

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]]> How To Get On The Radar Of Influencers In Your Niche https://www.searchenginepeople.com/blog/how-to-get-on-the-radar-of-influencers-in-your-niche.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-get-on-the-radar-of-influencers-in-your-niche.html#comments Mon, 08 Apr 2013 13:25:48 +0000 https://www.searchenginepeople.com/?p=34455 Recently Courtney Seiter of Raven Tools picked my brain on this very topic. It ended up being featured on MarketingLand (with a few people who are a whole lot smarter than me). In the discussion that myself and Courtney had I ended up going a bit off topic and listing more ideas that she used! [...]

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