Will Scott, Author at Search Engine People

Accidental Branding Genius

Will Scott — Mon, 22 Aug 2011 15:31:10 +0000

I'm occasionally struck by businesses who accidentally develop a really memorable brand. I found myself in an ice cream shop near our new office. On entering the door the young lady, who is the proprietor, greeted my family and me. She said "Welcome to The Adventure". I thought it was pretty ambitions, but [...]

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Learn Why Share of Wallet Beats Share of Market

Will Scott — Tue, 03 May 2011 18:12:00 +0000

Generating new leads is a great way to keep your business young, fresh and going. But don't forget increasing the share of the wallets already given to you. Here's how to work with your existing customers.

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Use (Free) Traditional Conversion Tracking For Detailed Social Media Analytics

Will Scott — Tue, 08 Mar 2011 13:09:00 +0000

Get fine-grained, detailed insight in your social media efforts with this simple setup of (free) tools

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