Wisam Abdulaziz https://www.searchenginepeople.com/blog/author/wisam-abdulaziz Canada's Search and Social Media Authority Wed, 21 Jan 2026 20:45:22 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Wisam Abdulaziz https://www.searchenginepeople.com/blog/author/wisam-abdulaziz 32 32 The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) https://www.searchenginepeople.com/blog/the-buy-button-is-here-demystifying-googles-universal-commerce-protocol-ucp.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 15 Jan 2026 15:48:40 +0000 https://www.searchenginepeople.com/?p=95291 For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or curate a wardrobe, only to be handed a list of links. The final, crucial step “the purchase" always required [...]

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]]> Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? https://www.searchenginepeople.com/blog/why-do-small-businesses-fail-to-convert-as-many-customers-as-big-brands.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 19 Dec 2025 19:43:44 +0000 https://www.searchenginepeople.com/?p=95256 In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There is also no shortage of business ideas, which has fueled entrepreneurship across every industry. Many founders make their first sales through [...]

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]]> 🚨 Why ChatGPT is Losing the AI War to Google Gemini 3 Pro, and How That Will Change Your Marketing Strategy https://www.searchenginepeople.com/blog/why-chatgpt-is-losing-the-ai-war-to-google-gemini-3-pro-and-how-that-will-change-your-marketing-strategy.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 04 Dec 2025 15:34:51 +0000 https://www.searchenginepeople.com/?p=95242 The tech world is experiencing a powerful moment of reckoning. For nearly three years, OpenAI's ChatGPT dominated the conversation, driving a narrative of a lean, innovative startup disrupting the established giants.But the recent, decisive launch of Google Gemini 3 Pro has not just shifted the goalposts, it has, according to reports, prompted OpenAI CEO Sam [...]

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]]> How To Get Your Business on Google and Start Ranking https://www.searchenginepeople.com/blog/how-to-get-your-business-on-google-and-start-ranking.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 20 Nov 2025 15:31:38 +0000 https://www.searchenginepeople.com/?p=95187 If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the good news is that the process is not as complicated as most people think. You do not need advanced SEO knowledge. This guide covers [...]

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]]> How Much Does SEO Cost? Your Ultimate Guide in 2026 https://www.searchenginepeople.com/blog/how-much-does-seo-cost-your-ultimate-guide.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 10 Nov 2025 14:39:50 +0000 https://www.searchenginepeople.com/?p=95169 If you have ever asked things like: “How much does SEO cost?” “How much should I pay for SEO services?” “How much do SEO freelancers, agencies, or consultants charge?” you are in the right place. In this post I will walk you through: ✅ What real world SEO costs look like ✅ What drives [...]

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]]> 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) https://www.searchenginepeople.com/blog/how-to-audit-a-google-ads-lead-generation-campaign-step-by-step.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 05 Nov 2025 18:44:26 +0000 https://www.searchenginepeople.com/?p=95161 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly. At Search Engine People, we audit hundreds of paid search accounts every year to uncover what’s working and what’s wasting budget. Here’s a practical framework you can use to audit your own Google [...]

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]]> How to Win in LLM and AI Search Results Starting from Your SEO Momentum https://www.searchenginepeople.com/blog/how-to-adjust-your-existing-seo-strategy-to-work-with-ai-search-engines.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 06 Oct 2025 15:01:17 +0000 https://www.searchenginepeople.com/?p=94854 Introduction AI search engines like Google’s AI Mode (Powered by Gemini), ChatGPT, and Perplexity are transforming how people discover information. They blend traditional search results with AI-generated summaries, citations, and contextual answers, meaning that what used to be an SEO strategy for “10 blue links” now needs to perform in two layers of visibility: [...]

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]]> Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World https://www.searchenginepeople.com/blog/google-advanced-consent-mode-explained-smarter-tracking-for-a-cookieless-world.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 08 Sep 2025 16:24:57 +0000 https://www.searchenginepeople.com/?p=94598 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming a global hot topic, and with regulations (such as those across the EU) requiring websites to [...]

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]]> From 10 to 7 Blue Links: The New Way of Tracking Rankings https://www.searchenginepeople.com/blog/from-10-to-7-blue-links-the-new-way-of-tracking-rankings.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/from-10-to-7-blue-links-the-new-way-of-tracking-rankings.html#comments Mon, 18 Aug 2025 13:24:05 +0000 https://www.searchenginepeople.com/?p=94535 Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In this blog, we’ll walk through the evolution of SERPs, especially in the AI era, and share [...]

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]]> https://www.searchenginepeople.com/blog/from-10-to-7-blue-links-the-new-way-of-tracking-rankings.html/feed 1 GEO vs AEO vs SEO: What’s the Difference and How to Optimize for All Three https://www.searchenginepeople.com/blog/geo-vs-aeo-vs-seo-whats-the-difference-and-how-to-optimize-for-all-three.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/geo-vs-aeo-vs-seo-whats-the-difference-and-how-to-optimize-for-all-three.html#comments Wed, 02 Jul 2025 13:57:18 +0000 https://www.searchenginepeople.com/?p=93635 The SEO industry is facing new challenges (story of my life). One of them is an old issue: Google continues to push organic results further down the page by adding more SERP features that compete with the traditional 10 blue links. It started with ads, then “People Also Ask” and instant answers, now it's [...]

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