Zain Shah, Author at Search Engine People

4 White Hat Link Building Tactics

Zain Shah — Tue, 21 Oct 2014 13:25:03 +0000

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as [...]

The post 4 White Hat Link Building Tactics appeared first on Search Engine People.

How to Do Broken Link Building in 3 Easy Steps

Zain Shah — Wed, 03 Sep 2014 13:25:09 +0000

by drp Even after all the latest Google updates, link building is still among one of the most important tactics an SEO can employ -- if done correctly. The key phrase here is if done correctly. What this implies is that you are not breaching any Google guidelines (paying for links, cloaking etc) [...]

The post How to Do Broken Link Building in 3 Easy Steps appeared first on Search Engine People.

How to Implement a National SEO Campaign

Zain Shah — Thu, 03 Jul 2014 17:25:22 +0000

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

The post How to Implement a National SEO Campaign appeared first on Search Engine People.

How to Build Citations for Your Local SEO Campaign

Zain Shah — Mon, 19 May 2014 17:25:46 +0000

Village by Jeff S. PhotoArt If you run local SEO campaigns for small businesses, you have certainly heard of "citations." Local citations, as the name suggests, are mentions of your business across the web on local directories, websites or associations. These have to be on either relevant or authoritative websites or portals (preferably [...]

The post How to Build Citations for Your Local SEO Campaign appeared first on Search Engine People.

How to Go Hyperlocal with Your SEO Campaign

Zain Shah — Tue, 01 Apr 2014 13:25:54 +0000

Let's face it, local SEO is probably the most used SEO strategy of them all. Sure, as a search marketer you will get your share of e-commerce websites and nationwide campaigns, but the bread and butter of most search marketers is local SEO. This trend will continue to grow over the next few years as [...]

The post How to Go Hyperlocal with Your SEO Campaign appeared first on Search Engine People.

What to Expect from Local Search in 2014

Zain Shah — Fri, 10 Jan 2014 14:25:05 +0000

Local SEO probably has the highest ROI of all the internet marketing programs that currently exist. This is true for both, agencies and businesses alike. Local SEO (when done correctly) connects businesses with their target audience, which comprises of local folk like you and me searching for geographic specific services. This could include the local [...]

The post What to Expect from Local Search in 2014 appeared first on Search Engine People.

How to Deal with Google Encrypting All Keyword Data

Zain Shah — Tue, 05 Nov 2013 14:25:14 +0000

Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There have been talks of Google's high handedness in making life for SEO experts almost impossible. [...]

The post How to Deal with Google Encrypting All Keyword Data appeared first on Search Engine People.

The Ultimate Guide To Ranking a Business with Multiple Locations

Zain Shah — Wed, 25 Sep 2013 13:25:57 +0000

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing this from an SEO perspective, so that the business show's up in an on-line search [...]

The post The Ultimate Guide To Ranking a Business with Multiple Locations appeared first on Search Engine People.

5 Essential Tools For Every In-House SEO Marketer

Zain Shah — Tue, 16 Jul 2013 12:25:23 +0000

When I first started my career in on-line marketing, I was essentially managing a large number of web properties and mainly dealt with site structure, usability and content. Fast forward several years and I am now a full time SEO marketer. Content is still a very important part of my life, but in a completely [...]

The post 5 Essential Tools For Every In-House SEO Marketer appeared first on Search Engine People.

What Are Citations And How Do They Matter To My Marketing

Zain Shah — Thu, 06 Jun 2013 13:36:37 +0000

In simple terms, citations are mentions of a company around the web. These mentions are not link based by any means. They are purely textual mentions of a company along with its physical address and telephone number. A great example are the Yellow Pages and the local Chamber of Commerce listings which only mention a [...]

The post What Are Citations And How Do They Matter To My Marketing appeared first on Search Engine People.