Zarko Zivkovic, Author at Search Engine People https://www.searchenginepeople.com/blog/author/zarkozivkovic Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:22:52 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Zarko Zivkovic, Author at Search Engine People https://www.searchenginepeople.com/blog/author/zarkozivkovic 32 32 Competitor Analysis Essentials – DIY Basics https://www.searchenginepeople.com/blog/competetitor-analysis.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/competetitor-analysis.html#comments Tue, 06 Nov 2012 12:25:31 +0000 https://www.searchenginepeople.com/?p=31805 Know thy enemey. Who is ranking above you and why. Who are you ranking above -- and why. Where is your number one competitor getting their links; are they really active on social networks or do they merely have a few accounts.

Learn how to analyze your competition and how to benefit from that analysis.

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]]> https://www.searchenginepeople.com/blog/competetitor-analysis.html/feed 1 Panda: How to Find What Part of your Site to Work on https://www.searchenginepeople.com/blog/panda-quality.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/panda-quality.html#comments Tue, 02 Oct 2012 13:25:24 +0000 https://www.searchenginepeople.com/?p=30517 Those of you who have worked for years to bring your legitimate website up to high levels may be surprised at how harsh Panda can be. Sites with hundreds or thousands of pages are at a huge risk of being hit. It's completely insane to go through thousands of pages by hand looking for the [...]

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]]> https://www.searchenginepeople.com/blog/panda-quality.html/feed 2 Amazon: The Hunger Games Trilogy just $5 (reg $48.97)! https://www.searchenginepeople.com/blog/penguin-exact-match.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 15 Aug 2012 13:25:51 +0000 https://www.searchenginepeople.com/?p=29405 Don't give up on using your exact-match domain as anchor text as it's still a significant boost to SEO.

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]]> Link Decay: Your Link Profile Might be Rotting Away! https://www.searchenginepeople.com/blog/link-decay.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/link-decay.html#comments Fri, 18 May 2012 13:25:00 +0000 https://www.searchenginepeople.com/?p=27117 The easiest way to explain so anyone can understand is that the number of links you have is reducing with passing time, or losing value. But it's not as simple as that!

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]]> https://www.searchenginepeople.com/blog/link-decay.html/feed 2 CTR Prediction: what it is & how it works https://www.searchenginepeople.com/blog/ctr-prediction.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 27 Jan 2012 14:25:58 +0000 https://www.searchenginepeople.com/?p=22749 With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to improve the total ROI of his clients, and the fastest way to that goal is trough highly convertible keywords, which is why we need to understand CTR and CTR prediction, to know which keywords to target and push forward.

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]]> The Posts from 2011 You Should Read Again To Do Better In 2012 https://www.searchenginepeople.com/blog/do-better-this-year.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 05 Jan 2012 17:25:50 +0000 https://www.searchenginepeople.com/?p=23343 I wanted to include a top 10 list but I realized that its simply impossible as there has been a countless number of posts that deserve to be seen and from which we can learn a lot for the upcoming year, so I decided to separate the post into websites, again that would be too much, so here are the top 3 websites I read and the top posts published there as well as some standalone posts that shouldn't be missed.

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]]> 6 Surprising Mistakes Many SEO’s Make https://www.searchenginepeople.com/blog/6-seo-mistakes.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/6-seo-mistakes.html#comments Mon, 28 Nov 2011 14:25:42 +0000 https://www.searchenginepeople.com/?p=22189 Any SEO will sympathize with these; I'm sure at least one of these will ring a bell, if not more of them. We need to stay updated and stay smart. SEO, link building, is not a numbers game; its not that simple. It is our job to protect our clients and give them the best of our services, sometimes that means changing our habits and learning from scratch, but that's just what we do.

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]]> https://www.searchenginepeople.com/blog/6-seo-mistakes.html/feed 5 How To Do Keyword Research like a Pro [DIY] https://www.searchenginepeople.com/blog/keyword-research-how-to.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/keyword-research-how-to.html#comments Tue, 18 Oct 2011 12:32:11 +0000 https://www.searchenginepeople.com/?p=20647 This post is for anyone looking to start a DIY SEO campaign the right way, with proper keyword research that will yield results.

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]]> https://www.searchenginepeople.com/blog/keyword-research-how-to.html/feed 3 Anchor Text Guide – How to Get the Most Out of Your Links https://www.searchenginepeople.com/blog/anchor-text-guide.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/anchor-text-guide.html#comments Fri, 23 Sep 2011 12:35:37 +0000 https://www.searchenginepeople.com/?p=19723 We know for sure is that exact anchor texts are not that beneficial as they were two years ago. A more appropriate strategy is needed in order to rank for a certain keyword now, so let's talk about anchor texts and everything that influences our rankings trough anchor text links.

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